Shane Parrish
👤 SpeakerAppearances Over Time
Podcast Appearances
I write a book once.
I can sell it for the next hundred years, assuming I've earned it on my own.
The difference is marketing also can go the other way.
And like Jaguar, perhaps, or Cracker Barrel, I don't know if you've followed the... So you can create negative value.
It's not like the baseline is zero and there's only upside.
And the upside is like one to one million.
You can actually destroy a company through marketing.
The case is... And advertising.
Yeah.
I think what maybe has changed is the meaning we ascribe to it.
It's been keyed three times.
It's been keyed by and run into by somebody I can only assume intentionally.
In the past.
In Ottawa.
Oh, yeah, in the past.
Well, Ottawa is this hotbed of Elon haters, isn't it?
It's interesting because my mom got me one of those stickers and I was like, I don't have a problem with Elon.
Like, I don't understand this.
I'm not going to put that on my car.
And I want to relate this to sort of evolution.