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Shane Parrish

👤 Person
14032 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I know.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

They tell their opinions and then you lose debate and you lose and then you lose perspective because you don't hear the other side of it.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

So you think there is no other side.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And anybody who believes that might be an idiot.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Because another way to look at that, and I'm not arguing for this by any stretch, is that they come here, they make a lot of money, and they send that money home to their family.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You see?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I've yet to meet somebody who totally disagrees with all immigration.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

It's a matter of what reasonable immigration looks like.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Buffett and Munger had a good way to sum this up, which is never ask your barber if you need a haircut.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I want to switch gears a little bit.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

My kids had a question for you.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Oh, good.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

A few years ago, we're in Italy on vacation.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

We walked into a Louis Vuitton store and they saw a purse.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And they were asking me what makes somebody spend, I think it was, I don't know, 20 or 30,000 euros on a purse.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And I had given them an answer, but they wanted me to ask you.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Go deeper on this truth and end line signaling to ourselves when we purchase something.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You know more of a Canadian history than I do.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

That is like ultimate signal.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

It's like the rappers burning money on videos or something.