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Shane Parrish

👤 Person
14032 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Yeah, exactly.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Signaling things that they're probably not intending to signal.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I mean... It probably drives a lot of human behavior, which drives ambition, which drives progress, which drives... I mean, if we genuinely didn't care, okay, if we had no shame, you're absolutely right.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

That dishwasher probably works better than a modern one too, by the way.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Why are they four hour cycles now?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Come on.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I have one of these.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

It's interesting.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Just as a funny aside, I have one of these dryers from the 80s in my house.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

It came with the hose.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

It dries the clothes.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

The repairman is like, it's going to be just as expensive to fix this as it would be to buy a new one.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I'll just assume.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I was like, no, no, fix this one.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And he's like, why?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I was like, it dries the clothes in 30 minutes.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

The interesting thing about the co-op apartments in particular, from what I understand, I don't understand everything, so I may be speaking a bit about something I don't know, is...

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

the degree to which all people play it.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Yes.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Whether you're sort of like a student just graduating or you're a billionaire, you're all sort of like playing this game in the co-op housing.