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Shane Parrish

πŸ‘€ Speaker
16897 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

The Pregnancy Discrimination Act was 15 years away, and the Women's Business Ownership Act would not exist until 1988.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

Mary Kay decided to build a major corporation in an environment where many women couldn't legally access the basic financial tools they needed to run a business.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

To her, these weren't obstacles.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

They were motivators.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

They were proof the system needed disrupting.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

But first, she needed a product.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

A decade earlier, at Stanley Home Products Party, Mary Kay had noticed the hostess had beautiful skin, and she asked what she used.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

It was a homemade cream that her father had developed.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

The father was a hide tanner in Arkansas, and he'd noticed that despite working with harsh chemicals all day, his hands remained remarkably soft.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

He experimented with the formulation until he developed a cream that could be used on the face.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

So Mary Kay began using it, and it transformed her own skin.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

But she also noticed the products didn't smell good, and they were kind of packaged very immature.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

The tanner had no interest in turning it into a business.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

So now, in 1963, sitting at her kitchen table with her tulips, she remembered this cream.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

So she contacted the Tanner's family.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

The father had passed away, but his daughter and son-in-law still had the formula.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

So after some negotiation, they agreed to sell her the proprietary formulation.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

The price was nearly every penny she had.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

If this failed, she would have nothing.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

She took the formula to a manufacturer and ordered a small batch of skincare items, the cheapest packaging that looked professional.