Shane Parrish

Export first, hire locals.

Build a plant only after the numbers justified it.

Each step funded the next.

Harrison was bold, but he was never reckless.

He didn't confuse speed with gambling.

Three, use one name everywhere.

A global brand compounds.

Every new market you enter adds weight to the same name.

That insight delivered in a single sentence at eight o'clock at night in a conference room

turned out to be one of the most important decisions in the company's history.

Four, reinvest everything.

We reinvested every nickel we made and every nickel we could borrow.

There was no dividends, no money off the table, year after year for decades.

That discipline is what turned a cow pasture factory into a $16 billion empire.

Five, adapt the playbook when the market demands it.

Australia forced diversification.

America required a massive acquisition.

Harrison held the goal fixed and changed the method.

The people who build lasting companies aren't loyal to their plans, they're loyal to their purpose.

Six, guard your integrity like it's the whole business.