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Shane Parrish

๐Ÿ‘ค Speaker
16064 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

The same force that built a $16 billion company from a cow pasture was not a force that softened when it met resistance.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Whether that resistance came from a competitor, a government, or his own brother, you don't get to choose which version of that energy shows up.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

You get all of it or none.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

After his death, a journalist observed that as long as Harrison lived in Florenceville, the company's soul lived there too.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

But things changed after he was gone.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Much of what was new and significant started moving to Toronto.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Harrison would not have been happy about that.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

But somewhere in his personal papers, his biographer found an undated note Harrison had written to himself.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

He headed it, Characteristics of an Entrepreneur, and it was the closest he ever came to the book that he always wanted to write.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

I'll read it to you now.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

The entrepreneur keeps himself operating on the threshold of excellence because he fears mediocrity.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

The entrepreneur has learned to dig for facts.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

The first explanation given does not include all the facts.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Once the facts are found, the necessary action is clear.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

The entrepreneur has a sixth sense of what will work and what will not work by adjusting experience and knowledge.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

The entrepreneur tenaciously grasps every opportunity to meet goals.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

The entrepreneur knows that he must delegate responsibility, but he never sacrifices his knowledge of the details.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

The main difference between the entrepreneur and the manager is attitude.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

That last line has sat with me since I first read it.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

It's not about education or capital or even connections.