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Shane Parrish

๐Ÿ‘ค Speaker
16064 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

It's about attitude.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

The company he built from a cow pasture now has factories on six continents.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

It sells in over 160 countries, processes over one million pounds of potato products every single hour.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

And if you drive through Florenceville, New Brunswick, you'll still see the sign that says Florenceville, French fry capital of the world.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

When Harrison was asked for the secret of his success, his stock answer was that it was no secret at all.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Right time, right place, good luck.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

But when pressed, he said more.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

The first requirement to be successful, in my opinion, is a single-mindedness of purpose.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

And I don't think the professors that teach kids who want to be a great success in their field pointed out to them with enough vigor and say, do you understand?

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

You have to sacrifice.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

You have to make difficult choices and say, God damn it.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

I said I was going to do it.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

I'm going to do it and I'm going to do it if it kills me and you'll win.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

You'll beat up the other guy who doesn't have that single mindedness of purpose.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

So what contributed to McCain's success?

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Sure, it was the right time, right place, and there was an element of good luck, but mostly it was single-mindedness of purpose.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

This episode was based on the book Harrison McCain, Single-Minded Purpose by Donald Sebois.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

If this story resonated with you, the book is full of details and stories I couldn't fit into a single episode, and it's well worth your time.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Thank you for listening and learning with me.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

I'll see you next time.