Sharam Fouladgar-Mercer

$50,000, $60,000 a year.

But it depends on the customer.

Yeah, it depends.

I mean, we have our enterprise deals that I was talking about, the Fortune 500 and Fortune 1000.

They're paying us well in six figures.

And then we have tiny early stage startups that are paying us much less than that because we charge based on amount of data we capture, which is number of news articles.

And so a startup is going to obviously not have that much press compared to a large Fortune 500 company.

And so they pay completely different amounts.

Once we set the model of the price, we don't change it even if they double the amount of press.

So companies love working with us as soon as they can rather than much later when they have a lot more press.

But we help them figure out who they should talk to that's most likely to drive the business.

And there are PR agencies that will help them broker the relationship.

We really focus on a couple things.

One, being able to scale past just tracking coverage, for example, in the United States.

So we'll bucket it that way, unlimited coverage in the United States.

But if you want to go internationally, for example, or if you want to have other modules that we provide.

So out of the box, we'll provide online coverage.

But if someone, for example, wants print coverage as well, then we charge additional for that.

We launched it.

It was just an idea that I had in 2010.