Shashir Mehrotra

And they try to do that today with LLMs.

They go to ChatGPT and Claude and they say, what would Nilay think about my writing and so on.

That was the inspiration for what the user was trying to do.

I think on the other side was what the experts are trying to do.

And I think as we formed our strategy here, turning Grambling into a platform, actually the first people I called when thinking about this were a set of experts.

I talked to some prominent YouTubers.

I talked to a really prominent book author.

And they all told me the same thing.

It's a really hard world for experts out there right now.

It's really hard to drive connection.

If you're a book author, your path to getting to your fans is you just keep publishing more and more books.

And they all heard what we were doing and said, boy, it'd be really amazing to develop an ongoing connection with my fans.

What happens when they put my book down?

Can I still be with them?

and help them along the way.

And it feels like the world shifted against them, AI overviews are stealing a bunch of their traffic and so on.

And boy, this seems like a much better way to go after it.

So that was the inspiration behind it.

The team, the feature didn't deliver.

And I think it didn't deliver on either side of it, really.