Shawn French

So I said, okay, I don't get it.

I don't understand it.

And she got frustrated and said, Sean, what in the world do you want out of life?

I go, honestly, you know what?

I want to wake up in a society where people wake up determined to chase their dreams, no matter how they feel emotionally at that time.

She goes, determine society.

I go, I don't like it.

I said, it's missing something.

I said, it's missing the word the.

So let's go with the Determined Society.

She goes, great, make your Facebook page, tease it, launch it, whatever.

And so it was a Facebook page for about three, four months.

And people were coming on there and joining and interacting and posting and talking about their wins, talking about their struggles.

And I had a really good case study of what people were actually struggling with.

It was getting out of their own way, believing in themselves, doing things when they didn't want to emotionally at that time.

And so one day I'm driving to work.

I was going to a hospital.

I was on I-75 about Sarasota, Florida.

I remember this exactly.

It was the Clark Road exit.