Shawn French

You post a picture of yourself on your stories and then make a question box.

It says, what's the first word you think of when you see me?

And that scared me.

First of all, I only had like 700 followers at the time.

I didn't know what a question box was.

That was a heavy lift for me.

And it was scary.

And so my friends had some choice, funny words, like you have a stupid hat on or some other derogatory comments, but

The main theme was leader, coach, determined, determined, determination.

So there's this massive response of some derivative of the word determined.

And so I went back to her with that information and she said, okay, great.

Now make a Facebook group.

I called, what?

Just call determined?

Like who's going to want to go to that?

She goes, no, you find ways to create the name of the Facebook group based on your personal brand.

I'm like, so you're telling me my brand is determined.

And she goes, yes, that's what people say about you.

That's what your brand is.

How people view you is who you are to an extent, right?