Shawn Riegsecker

So we did that.

Then as time moved on, we looked at the mid-market ad agencies.

So Oklahoma City, Denver, Colorado, Tallahassee.

And we said, those agencies are going to struggle actually with just digital overall because they're not funded like the big holding companies.

So we moved into that market and we've got people in about 50 different locations today.

And that's agencies outsourcing.

And then as we've continued to grow, what we've seen is that there's a blend of both what I'll call mid-market brands or clients as well as ad agencies that

who utilize us to do some or all of their digital marketing for them today.

And then a typical client, it's different.

Before, our average client was spending with us about $175,000 a year, mostly on an RFP-based type of a relationship.

Just on the managed services side.

We didn't officially launch our software externally.

until 2013 um one just quick piece of our history um which i always think is is important we started building this i raised two million dollars in angel capital in 2006. that's when we started building the real platform before it was really just access databases and it's on the spreadsheets we built by 2012 by far the best operations planning system however

At that same time, programmatic and RTB buying came into place.

What's RTB?

Buying?

Yeah, real-time bidding.

Yeah, so high-frequency trading for advertising.

So that came in.

And social became a really big part of the digital landscape.