Shawn Riegsecker

By the end of 2012, I said, you know what?

We've got a great platform, but it's not the right platform for the future of this industry.

So I made a decision no one ever wants to make.

from ground up starting in 2013.

And our goal was to rebuild in three years, a better platform and more comprehensive than what it took us six years to build.

So along the way, we decided that we were going to buy a demand side platform to do the real-time bidding that we talked about.

Purchase SiteScout out of Toronto.

They were the leading Canadian DSP

amazing folks, amazing software.

And then we rebuilt the platform we had, and then we connected everything.

So in July of this year is when we officially announced the brand new platform of central called basis.

And so we're in the early stages of what, you know, I'll refer, I always refer to as a new escrow.

It's a new product in the market that does different things.

And so we're, we're, we're on the, we're retraining our sales force.

We're getting that out into the market.

But the majority of our business, they have a half a billion that's going to run through us, approximately 150 to 175 million of that.

is what you would refer to as self-service and the rest is all coming through our managed services business.

Yeah, yeah, that's exactly correct.

Self-service business just looks very different from a margin perspective, but we're very, we're, we're really transparent.

Um, when we've got a solid relationship with the client, we say, look, this is what the cost is for our services.