Shawn Riegsecker

And this is what the cost is for the software.

So the software cost, from a margin perspective, you know, it hovers somewhere in the 14... By the way, the high-frequency trading aspect of it, the real-time bidding, that's sold as a margin on media in the industry.

And depending upon how much you're going to be spending with us and the commitment...

It can range anywhere from 8% to 9% if you're spending millions of dollars, upwards of 20% depending upon if you're just spending $100,000 or less.

Correct.

That's right.

So on the managed side, it's very, very similar depending upon the size of the contract and what we're looking at.

But

Um, you know, there's clients that are, uh, you know, if they're just doing a one-time buy and it's small and, uh, you know, it could go upwards of 20% to 25.

And if it's, uh, on the low end, it could be 10, um, really dependent upon the relationship.

It actually, it really has to do with just the type of campaign.

No contract looks exactly the same.

It's type of campaign.

It's what's involved in the campaign, work required, but also the overall commitment and spending.

Real quick, it's an interesting data point on the services side.

The unit of cost in our business is the actual dollar amount flowing through individual line items on a media plan.

Okay.

That's actually the thing you track.

In other words, if someone's spending a million dollars per line item, it's the same amount of work as if someone's spending a thousand dollars per line item.

And so we really track the profitability really closely inside of our business.