Shawn Riegsecker

So we know based upon the complexity of the campaign, and by the way, social takes more work than, you know, RTB buying today.

So there's a lot that goes into it, but for the most part, you will see that one thing,

There's a tech fee and there's a services fee.

And when I talk about that, when we do manage services for a client, there's also another tech fee that goes on top of that.

Okay.

So in other words, we break it out for our clients.

So if you come to us and say, I've, I'm a, I got $10 million in which I'm going to spend.

We'll say, okay, well, it'll be 10 to 15% for services.

And there's another 10% for the software through the RTV platform.

So all in all, you'll actually get a better margin.

But that's how it works together.

But we price it out separately for our client.

And the last piece is our preference is that all of our clients are self-sufficient.

And so we put together a plan to help them get there because I say to them, look, at some point, you don't want to pay us a service fee.

You know, you should consolidate that margin for yourselves and for your clients, which will actually improve performance.

We're happy to help in the short term.

But long term, you know, our goal is to help make you do it on your own.

In 2017, this year?

Yeah.

We'll be, you know, we're well over $100 million.