Shawn Riegsecker

They can also be a competitor to what we're doing.

My preference is that we figure out a way to work together.

But if people...

understand slightly what the industry looks like.

And they say, what are you building?

And I'm just going to share what's different about what we've got versus every single other company in this industry.

And the way I always describe it is if you take a media ocean, which is really an ERP platform purposely built for the media industry.

It's an enterprise resource planning application.

And inside of the definition of ERP is workflow automation and

messaging and communication, financial reconciliation, contract and IO management, vendor relationship management, all of those things fall in the bucket of an ERP platform.

If you take an ERP system like a MediaOcean, purposely built for digital, now MediaOcean does television, they do print, they do a lot of things we don't do.

But then you combine it with a DSP, such as a trade desk or a media map.

Sorry, demand side platform, yeah.

And you then take a BI platform such as a Domo or a Datorama or Tableau.

And if you seamlessly merge them all together into a single platform, that's basis.

And it's something that no one else has.

It's got financial reconciliation.

All messaging and communication happens inside.

So we're getting the industry off of email.

and spreadsheets back and forth.