Shawn Ryan

Yeah.

I think that's a big one.

What are some of the other signs?

Brand new and unexpected things happening, like the drones in New Jersey, right?

So let's go back to the fate model, focus.

So is something new and weird happening that's capturing my focus?

Are there celebrities tweeting about it and people that are high up in the government talking about it?

There's authority.

Am I seeing large groups of people start talking about this one thing?

Or am I being made to think that a lot of people think a certain way?

There's tribe.

And then am I getting called to action and getting installed with this new identity that makes me feel intellectually or morally superior?

And there's the emotion.

So is that little fate model, is that being targeted somehow?

And most of my income comes from jury selection and consulting on trials and stuff like that.

And the one thing that I teach attorneys is if you want to persuade an entire jury, the only thing that you've got to do is capture their focus, have more authority than the other attorney, foster a sense of tribalism and us versus them.

And when you say the word us, you get the jury to think of you and them as one unit and then get some kind of emotion in there during your closing arguments or during one of the depositions and you'll win the case.

I have a 200% money-back guarantee when I do trial consulting.

Wow.

Wow.