Sheena Walker

So let's go to the next one.

Let's look at if you were in a company, but you were the salesperson and you were the person that went out to sell services, hoping to win a new contract.

This might sound like this.

I help high commission sales professionals that are struggling to make enough sales.

I work with them to streamline their sales techniques and work more efficiently so they can double or triple their commission and revenue.

Now you might not use some of these words, but I think that if you started to think about how you might frame who you are, one of the things that people find difficult is saying what they specialise in.

So I've left these fairly generic, but I quite like being able to say

This is one of the things I would say.

I'm Sheena Walker, founder of Performance by Design.

I work with CEOs and companies.

to help them improve their business mastery and professional speaking skills.

I do this so they can improve their performance and have the competitive edge in their business.

Did you see what I did there?

Your chief exec has asked you to develop leadership skills.

When I do my government work, I often teach leadership skills.

And leadership skills is a great skill to have.

Now you might be someone who does that really well and you want to actually improve and get more clients.

So this is a pre-written small way you can position yourself as a leader.

I work with them to show them how to use personal coaching techniques with their team so that they can double their productivity and profitability.

Does that seem a little bit of a mouthful?