Shekhar Natarajan

And that attribution is always the problem because ego...

And we're back to ego again.

subconscious and unconscious.

It's dormant.

It's like a sleeper cell.

That's an unconscious.

Then what is the difference between pre-conscious and sub-conscious?

Is subconscious, like, more dangerous?

Like, you know, if you're playing with subconscious, then, like, are you getting, like, sort of, like, polluted in your head?

I think... Like, why do, like, you know, everything that you hear about, like...

making it subconsciously available to you, dancing in front of your eyes, recommendation engines and all these things, is polluting your mind and creating more influx of information, inundation of information that causes you to start switching the reality in your head.

Got it.

So can you keep drilling from subconscious into unconscious?

Like is there like something that like will like let's say are there emotions that are subconsciously unconsciously dormant in you that that just gets activated.

Yeah.

Like a sleeper cell like something you know you got a signal.

And then like you know that unconscious wakes up and says you know what I'm going to like screw the world.

Yes, I mean, people live their whole lives like that.

Exactly.

So is it possible for you to subconsciously play with, because this is very important to know, because in the consumer world, as you're playing with people's mindset, at some point in time, you depress them so much that all of their dormant behaviors or unconscious behavior just wakes up.