Shekhar Rahman

Yes, I am, Nathan.

Good to be back on.

We have been asked by a number of other retailers what platform will work for them.

But maybe towards the beginning of next year is when we'll try to transition into maybe C stores.

No, typically we work with retailers that already have loyalty programs.

So they already have loyalty programs implemented and our platform kind of goes on top of that.

So we take first party customer identified data where you put in your loyalty number or your phone number.

So we know exactly what you bought in the transaction.

And we use that data to then track customer behavior trends and then figure out what offers to send you.

Yeah.

So the unique thing with the Bird's Eye platform is typically the way the promotion industry works is it's CPG driven.

So the brands will say, hey, here's what I want to put out coupons on, or here's what I want to get deals on.

And then the retailers essentially will try to identify the audience that works best for those offers.

What we did is we flipped the equation.

We said, let's start with the shopper.

Let's look at Nathan.

Let's look at his purchasing behavior and what will get him back into the store.

Forget about what's on sale.

Let's see what will get him back in the store.

Is it 10% off sushi, 10% off pizza, whatever it is, let's create a promotion tailored around his personal experience and interests, and then figure out how to get that funded down the road.