Shekhar Rahman
๐ค SpeakerAppearances Over Time
Podcast Appearances
Oh, it depends on the number of campaigns they run, but it can run anywhere from $40,000 to $60,000 a month.
Okay.
That's what they typically pass.
Yeah, I'd say the average is around $40,000.
No, not right now.
It's just a couple of people because, you know, the industry, while it's big from an addressable perspective in the grocery industry is about $750 billion.
But there's only a couple of hundred supermarket chains that are really in our target market.
And so they represent about $400 billion in sales in total.
And what we're really going after is 1% of that is our truly addressable market, $4 billion market.
So we're going after a $4 billion TAM, which is really where the promotions industry is, right?
Where coupons and sale and your weekly ad items, that's about the amount of money that's spent on that part of the business.
And that's where we're going after.
Yeah.
So right now we're looking at a velocity around two to three a year.
It is.
Yeah, it is.
Grocery industry is a tough business.
So what we have been very successful at doing, however, is expanding revenue and existing customers constantly with innovation.
So we've had a fantastic track record of going in at a retailer at maybe $10,000, $20,000 a month and expanding that out to $50,000, $60,000 a month in a couple of years.
Correct.