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Shekhar Rahman

๐Ÿ‘ค Speaker
112 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How he Doubled ACV to $480k selling niche SaaS to 10 Grocery Stores, now $4.5m in revenue

Oh, it depends on the number of campaigns they run, but it can run anywhere from $40,000 to $60,000 a month.

SaaS Interviews with CEOs, Startups, Founders
How he Doubled ACV to $480k selling niche SaaS to 10 Grocery Stores, now $4.5m in revenue

Okay.

SaaS Interviews with CEOs, Startups, Founders
How he Doubled ACV to $480k selling niche SaaS to 10 Grocery Stores, now $4.5m in revenue

That's what they typically pass.

SaaS Interviews with CEOs, Startups, Founders
How he Doubled ACV to $480k selling niche SaaS to 10 Grocery Stores, now $4.5m in revenue

Yeah, I'd say the average is around $40,000.

SaaS Interviews with CEOs, Startups, Founders
How he Doubled ACV to $480k selling niche SaaS to 10 Grocery Stores, now $4.5m in revenue

No, not right now.

SaaS Interviews with CEOs, Startups, Founders
How he Doubled ACV to $480k selling niche SaaS to 10 Grocery Stores, now $4.5m in revenue

It's just a couple of people because, you know, the industry, while it's big from an addressable perspective in the grocery industry is about $750 billion.

SaaS Interviews with CEOs, Startups, Founders
How he Doubled ACV to $480k selling niche SaaS to 10 Grocery Stores, now $4.5m in revenue

But there's only a couple of hundred supermarket chains that are really in our target market.

SaaS Interviews with CEOs, Startups, Founders
How he Doubled ACV to $480k selling niche SaaS to 10 Grocery Stores, now $4.5m in revenue

And so they represent about $400 billion in sales in total.

SaaS Interviews with CEOs, Startups, Founders
How he Doubled ACV to $480k selling niche SaaS to 10 Grocery Stores, now $4.5m in revenue

And what we're really going after is 1% of that is our truly addressable market, $4 billion market.

SaaS Interviews with CEOs, Startups, Founders
How he Doubled ACV to $480k selling niche SaaS to 10 Grocery Stores, now $4.5m in revenue

So we're going after a $4 billion TAM, which is really where the promotions industry is, right?

SaaS Interviews with CEOs, Startups, Founders
How he Doubled ACV to $480k selling niche SaaS to 10 Grocery Stores, now $4.5m in revenue

Where coupons and sale and your weekly ad items, that's about the amount of money that's spent on that part of the business.

SaaS Interviews with CEOs, Startups, Founders
How he Doubled ACV to $480k selling niche SaaS to 10 Grocery Stores, now $4.5m in revenue

And that's where we're going after.

SaaS Interviews with CEOs, Startups, Founders
How he Doubled ACV to $480k selling niche SaaS to 10 Grocery Stores, now $4.5m in revenue

Yeah.

SaaS Interviews with CEOs, Startups, Founders
How he Doubled ACV to $480k selling niche SaaS to 10 Grocery Stores, now $4.5m in revenue

So right now we're looking at a velocity around two to three a year.

SaaS Interviews with CEOs, Startups, Founders
How he Doubled ACV to $480k selling niche SaaS to 10 Grocery Stores, now $4.5m in revenue

It is.

SaaS Interviews with CEOs, Startups, Founders
How he Doubled ACV to $480k selling niche SaaS to 10 Grocery Stores, now $4.5m in revenue

Yeah, it is.

SaaS Interviews with CEOs, Startups, Founders
How he Doubled ACV to $480k selling niche SaaS to 10 Grocery Stores, now $4.5m in revenue

Grocery industry is a tough business.

SaaS Interviews with CEOs, Startups, Founders
How he Doubled ACV to $480k selling niche SaaS to 10 Grocery Stores, now $4.5m in revenue

So what we have been very successful at doing, however, is expanding revenue and existing customers constantly with innovation.

SaaS Interviews with CEOs, Startups, Founders
How he Doubled ACV to $480k selling niche SaaS to 10 Grocery Stores, now $4.5m in revenue

So we've had a fantastic track record of going in at a retailer at maybe $10,000, $20,000 a month and expanding that out to $50,000, $60,000 a month in a couple of years.

SaaS Interviews with CEOs, Startups, Founders
How he Doubled ACV to $480k selling niche SaaS to 10 Grocery Stores, now $4.5m in revenue

Correct.