Shekhar Rahman

And then what the retailer will then go do is go put it on their weekly ad on their front page, hoping to move that at a dollar off, right?

Yeah.

They're restricted by the amount of deals that they have to offer back to the shoppers.

That, I think, is a huge constriction on personalization because you don't really care what's on sale or not.

You want a product if you go to the store.

What we decided to do is let's flip this equation.

I think the challenge that the retailers had was really they didn't have systems that were big enough to figure out if you had a million customers, how do you create

unique deals for each of those million shoppers.

That's really the problem we solved is we have a system now that automatically generates for every individual shopper six to eight offers a week that gets emailed out to them and executed.

Think about now using the entire store catalog for creating your promotions.

You're no longer restricted by what's on sale, what's on deal.

So I'm able to now manage individual customer journeys.

So I can grow Nathan from being a new customer all the way to a loyal customer by driving promotions specifically for him, him or her, right?

And this is scale.

So this used to take...

There are big companies that do this like Dunhumpy, which will do it, but they have 400 analysts sitting behind with systems and they'll do it.

We managed to do it in one hour for a retailer.

They can execute these campaigns for hundreds of thousands of shoppers in one hour.

I think to me right now, the most interesting person in the world is Elon Musk.

I don't know if I necessarily follow him, but I study him.