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Sheri Atwood

๐Ÿ‘ค Speaker
178 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
714: You Won't Believe What This Divorced Mom Raised $7 Million For

And so I thought, hey, if I, as a single mom and without a spouse or a backup plan, I can take the risk for about a year and try to work this out.

SaaS Interviews with CEOs, Startups, Founders
714: You Won't Believe What This Divorced Mom Raised $7 Million For

And so I bootstrapped in the beginning and taught myself how to code, built the first product myself, and again, tried to find every reason not to do it, but there was just nothing out there that was addressing this problem.

SaaS Interviews with CEOs, Startups, Founders
714: You Won't Believe What This Divorced Mom Raised $7 Million For

Yes, we've raised about $7.1 million.

SaaS Interviews with CEOs, Startups, Founders
714: You Won't Believe What This Divorced Mom Raised $7 Million For

We just closed our Series A in December.

SaaS Interviews with CEOs, Startups, Founders
714: You Won't Believe What This Divorced Mom Raised $7 Million For

Series A was for $4.1 million.

SaaS Interviews with CEOs, Startups, Founders
714: You Won't Believe What This Divorced Mom Raised $7 Million For

ABOUT A YEAR INTO IT, I TALKED TO OVER 1,000 PARENTS, FAMILY LAW PROFESSIONALS, JUDGES, CHILD SUPPORT SERVICES, AND EVERYBODY I TALKED TO IS SAYING, YOU KNOW, THERE'S NOTHING OUT THERE TO SUPPORT ALL OF THESE PARENTS, AND IT'S SOMETHING THAT I DESPERATELY NEEDED.

SaaS Interviews with CEOs, Startups, Founders
714: You Won't Believe What This Divorced Mom Raised $7 Million For

calls from vendors saying either I need this or I wish I had this when I was a kid or I wish I had this when I was paying child support.

SaaS Interviews with CEOs, Startups, Founders
714: You Won't Believe What This Divorced Mom Raised $7 Million For

So just the sheer need that I would hear from people over and over again or customers saying, thank you so much.

SaaS Interviews with CEOs, Startups, Founders
714: You Won't Believe What This Divorced Mom Raised $7 Million For

You've ended the financial fighting that I'm having to do in front of my kids.

SaaS Interviews with CEOs, Startups, Founders
714: You Won't Believe What This Divorced Mom Raised $7 Million For

So it's a subscription service.

SaaS Interviews with CEOs, Startups, Founders
714: You Won't Believe What This Divorced Mom Raised $7 Million For

So it starts at $9.99 a month or $10 a month.

SaaS Interviews with CEOs, Startups, Founders
714: You Won't Believe What This Divorced Mom Raised $7 Million For

And that enables a parent to use the platform.

SaaS Interviews with CEOs, Startups, Founders
714: You Won't Believe What This Divorced Mom Raised $7 Million For

Both parents, it's more valuable if both parents use it, but both parents don't have to be on it.

SaaS Interviews with CEOs, Startups, Founders
714: You Won't Believe What This Divorced Mom Raised $7 Million For

And then we also have a free version so that if one parent chooses to pay and the other parent doesn't, it doesn't impact the paying parent.

SaaS Interviews with CEOs, Startups, Founders
714: You Won't Believe What This Divorced Mom Raised $7 Million For

So each parent pays independently of the other.

SaaS Interviews with CEOs, Startups, Founders
714: You Won't Believe What This Divorced Mom Raised $7 Million For

It's $10 a month.

SaaS Interviews with CEOs, Startups, Founders
714: You Won't Believe What This Divorced Mom Raised $7 Million For

It averages $10 a month.

SaaS Interviews with CEOs, Startups, Founders
714: You Won't Believe What This Divorced Mom Raised $7 Million For

That's billed annually or it's $14.99 if it's billed monthly.

SaaS Interviews with CEOs, Startups, Founders
714: You Won't Believe What This Divorced Mom Raised $7 Million For

Exactly.

SaaS Interviews with CEOs, Startups, Founders
714: You Won't Believe What This Divorced Mom Raised $7 Million For

2011, I started it and I actually started building the company or hiring people in 2013.