Sheri Atwood

Okay.

Well, I started with the website, so basic HTML, CSS, PHP, so building out the website, and then it was out of necessity.

What books?

I had books.

I had the how to code, JavaScript, HTML, CSS.

I went to Barnes & Noble and picked up every book I could possibly find.

Correct.

We have now 25 employees.

So I just hired 16 employees in the past three months.

So we recently relocated to Sacramento, California from Silicon Valley.

And yeah, now we have 25 employees made up of our development team, sales and marketing.

So after I raised my first $3 million in capital, I realized I could not sustain a business in Silicon Valley.

At that time, I was only burning $90,000 a month.

But it wasn't even the burn rate that was the problem.

The problem I was having is when it came to technical talent, I could get them, and they'd be super excited.

And about six months into it, another company down the road would come and offer them more cash.

And I couldn't compete with that.

What I would have done differently is I think, number one, I would have focused on revenue a lot earlier.

So at the time, you know, I think as you're probably well aware, right, in March of last year, the whole world when it came to investment changed and it went from active users or a number of customers to amount of revenue.

And thereby, when you're not focused on revenue, you're much more dependent on outside or venture capital in order to sustain the business.