Sheri Atwood

Globally, there's 300 million parents

that are exchanging over $900 billion.

So today we're making money off of that subscription service.

Obviously in the future, we're gonna be making money off transactions and transaction volume as well.

So the question that you always have is, you go after revenue, yes, but then if your first mover advantage, first to market,

How do you capitalize on that and get people in?

Because once, as I've shown from the churn rate, once they're in, they're in, we're locked in, we have their data, they're going to come back to us because they can't go anywhere else for it.

That's correct.

That's today.

So in the beginning, it was focusing on just getting the market and getting out there before there was any other competitors.

And then in March of last year, March and April, that's when kind of the whole fundraising picture changed.

And at that point in time, then it was all about revenue.

And so we had to quickly change our go-to-market strategy as well as our development and really focus on revenue.

I wasn't focused on revenue at the time.

I was just focused on getting active, happy users and a product that people wanted to use and tell people about.

2016 revenue.

So that was an interesting one.

I actually walked in to talk to Salesforce, and what people don't realize is beyond the users or the consumers, you and I as taxpayers, we spend $6 billion every year to build and maintain child support systems in the U.S.

alone.

Every state has their own system.