Sheri Atwood

And then we have a free version of the product.

So that has limited functionality that doesn't impact.

You can use it on a day-to-day basis.

So the value of our product is not what's happening on day-to-day.

It's the actual history.

So what do people pay $120 for?

To have that certified history that they need over time so they can have access to their information.

Because at any point in time, if they have to go back to court, they have to provide a complete history of all the child support made or received.

We also provide the certified court records that they can provide that and then for them to be able to submit that.

So the value to them is not the day-to-day submitting the expenses.

The value is that long-time history and proof.

Got it.

Um,

I don't think there wasn't one versus the other because it was a monthly, I mean, the yearly is something that will happen over time yearly.

And we've shown from a churn rate perspective that we have very little churn once we get an active user.

Churn on an active user is about 3% right now.

is they've logged in and they use the system at least once a month.

Well, right now our conversion rate to an active user for the new users from, let's see, from all the way to, if you look at the entire marketing funnel, we're getting about a 12% from visitor to paid user.

They built that into the valuation, but for us, the bigger valuation is you look at the problem here, and if you look in the U.S.

alone, there's 55 million parents that have this problem, with 1.2 million new parents having this problem every year.