Sheriff Mark Lamb

but it's because we decided to take a different approach, a marketing approach.

I took a business approach to it.

I looked at it as if it was a business where the shareholders are the taxpayers and I'm expected to give them return on investment.

I'm expected to give them reports as to how we're doing.

And instead of you being afraid of social media, which a lot of law enforcement people are, we embraced it.

We said, okay, we're going to use this to our advantage.

And I have to recruit.

I'm competing with the Phoenix market.

I'm competing with agencies that pay a lot more.

So we had to make our, we had to create a product that people, cops wanted to be cops again.

And they had to be willing to take a pay cut to be able to come and work for the sheriff's office.

And we have never lacked in people wanting to come and work for us because of how we allow our guys to be cops.

No kidding.

We tell them, you want to be a cop?

Come here.

You want to drive, chase people?

You want to go find the bad guys?

We support you here.

And then you have to go out and actually show your people that's the case.

And that's what we did.