Sheriff Mark Lamb

So Live PD, I mean, Live PD came to us right after we started.

And I'm like, dude, I'm like a baby deer on ice here.

Like, I don't even know, I gotta get my feet underneath me here.

I don't even know what I'm doing yet.

So about six months into it, I told my chief, I go, hey, call Live PD back and see if they want to do this.

Live PD is like cops, but it was live.

And it was the number one show on TV.

At the time it was getting there, eventually it became the number one show on TV.

And so, but you know, you gotta put, you're putting yourself out there.

You're showing everybody live how your guys do.

And so we took on live PD and that really is what got us moving.

And we did a show called 60 Days In.

And 60 Days In, during COVID, it had already been out.

But during COVID, Netflix put it on their platform.

And millions of people watched 60 Days In at that point.

And so we started really gaining a lot of notoriety there.

But really, where the leadership piece came in is it took me about two or three years to get my agency to believe in us.

They had battered wife syndrome.

They had that flinch every time something happens.

And so we would say, why do you think this is going to happen if you do this?