Sherman Mohr

Hello, I'm Sherman Moore, and I am co-founder and chief operating officer of Shared Spirits and Liquid Deluxe Marketing, and recently started a firm called Over 50 Pros to serve professionals over 50 making transitions in their work life.

Sure.

I was in Nashville basically as a career move.

When I was far younger, I'd been in the mortgage business for numerous years, moved to Nashville in 1990, still in that industry, stayed in that industry for a good while longer.

And then, uh,

right before the financial crisis 2002 2001 made a move to marketing and technology and have been in that space ever since started shared spirits in nashville in the mid 2000 teens it was a concept of way ahead of its time and we storyboarded for years as my partners and i worked other jobs

Through COVID, we're suspended from that work for the most part.

We deal with a lot of restaurants in that business and they were shut down during COVID.

So we use that opportunity to make a quick pivot.

And I started a promo agency in the wine space and spirit space where we literally take those people across the country, those brand ambassadors and

staff and retail settings that many of your listeners are used to hearing about and do samplings and work like that.

And over the next few years, that business grew substantially.

And through the course of that work, we ended up relaunching the Shared Spirits app.

And we're in about 50 locations in Nashville, growing across the country now.

And the demo agency grew to a nationwide organization.

And we're having great fun with it.

It's a lot of work.

We did about 1,700 events last year.

And this year should be every bit as good.

So contrary to what people are being told for us around the wine industry, it certainly has its issues.