Sherman Mohr

It's still a very strong environment.

And recessionary times, if they were to, God forbid, come, don't bode poorly for the spirits and wine space.

It's relatively solid through those times as well.

I appreciate it.

Yeah, I'll dive right in.

I won't take too long.

Over the course of the last few years running the promo agency serving spirits and wine brands, the average age of our ambassador was 53 years old.

Our best ones were in their 60s and 70s.

I became familiar with the role gig work played and contract work played for the over 50 professionals, especially those in transition or those who might not have been able to save the money they anticipated.

I began to develop a real passion for those folks.

And Over 50 Pros is really an extension

of the experience I've had in the spirits and wine space where I am looking to deliver information, resources, and inspiration to people over 50 who know they need to make a transition and just aren't sure what to do.

So that's what Over 50 Pros is all about, but it certainly had its roots in running the promo agency.

it's a huge percentage about 35 of the gig work that's done the united states is done by people over 50 right now and uh people wouldn't really realize it but as you've learned about half the people i've worked with in this category over the years do it for the same reasons you do it's fun money yeah it's a way to stay engaged it's a way to have great conversations

I love it.

They're the most mentally healthy people I know because they're keeping things in their life to keep life interesting.

It's interesting.

I work with this crowd because I enjoy it.

I don't have to hold their hand.

I don't have to explain.