Sherman Mohr

They do it on Starbucks.

They do it anywhere.

In many cases, you can give somebody a DoorDash credit or an Uber Eats credit nowadays very easily.

So the industry continues to evolve and it's getting less complex than it was before.

They could go to Sherman at SharedSpirits.com or they could literally go to SharedSpirits.com and see a link or two where they can communicate with us on there as well.

The cost, you want to mention the cost or no, go ahead.

The cost is free.

It's free to consumers and free to restaurant.

Our revenue model really is surrounding ultimately the data play one of these days.

And in the near term, the suppliers who fund campaigns that allow us to distribute drink credits on their behalf.

and that are redeemable at their restaurant partners.

So those supplier plays are a real anchor part of our business.

We do have upgrades for our restaurant partners as part of our monetization model where, you know, in return for a certain subscription, they end up with a certain number of drink credits they can deploy out on their own.

Choosing their own influencers, their own ambassadors, their own key patrons.

You know, I was at a restaurant, I'll never forget this here, a few months back, and I asked one of the bartenders, I said, I'm just curious, last year, what was your biggest spender here at the bar?

Do you have...

Any idea what your biggest one or two spenders might have dropped?

And without hesitation, he said, yeah, it was about $22,000.

That was one person buying wine and cocktails for he and his friends through the year.

We tease sometimes about how tough the business is, but the reality is there's a lot of good graces still around the business.