Sherman Mohr

So as long as that individual's 21 and-

is of age, you can forward them the drink that you may have in inventory.

We also have the ability to build campaigns such that we can deploy, you know, 100, 200 drinks on behalf of a brand or a restaurant.

And those can go out through patrons, influencers, ambassadors, GMs, distributor reps, supplier reps, anybody who is deemed as important in the campaign has the ability to, you know, be given five or 10 of those drinks at a time and

We can measure the effectiveness of how well they shared those drinks, you know, how they'll end up actually being redeemed.

And if the campaign doesn't see a lot of uptake, the supplier doesn't lose their invested dollars.

They're just used for a subsequent campaign.

One of the things we'll be emphasizing in Nashville very soon is the, we call it kind of the working model right now is a party pack.

You recall in Nashville, and this occurs in many cities now, but in Nashville, it's such a destination place for bachelorettes.

So you can imagine the party packs that will come together.

You know, for that crew of eight girls who are coming to Nashville and their associated contacts and connections can take part in purchasing their pub crawls through town.

So, you know, the opportunities are pretty endless around what we've built.

It's been a very complicated project and one that, you know, if it were easy, anybody would do it.

Yeah.

It's really coming along well.

It's beginning to be equal parts now.

Initially, I got to be really candid.

Before COVID, we were having trouble getting people to understand any of it.

The concept itself, the ability to digitize a drink menu and then make that viable, shareable and redeemable was a foreign concept.

And nobody really understood.