Shreya Murthy

And so we are fortunate to operate in a space where...

where we can have a lot of fun because that feels natural for a brand like ours and a product like ours and a space like ours.

And I actually think one of the biggest limitations of most companies that operate in an event space or an adjacent space is that they're too afraid to just have as much fun with it as users are having at these parties, right?

So we are structurally in a different position than a lot of companies as well.

And even something like Apple, you know, they have a very revered brand.

And so that that also limits the bounds of how much fun they can have just because they have such an established brand ethos that they've had for like, whatever, 30 years now.

And then to answer your question about the downsides, of course there are downsides.

You know, you can give people a lot of freedom, but then there are times when you have to say no.

And saying no becomes so much more painful both for you and for the person hearing it when a really fun idea does get killed or there's a direction that people are going down and then you're like, wait, wait, wait, I don't actually think we should go in that direction and here's why.

And so I think every organizational decision comes with a cost, but we've just found that the benefits vastly outweigh the costs.

I think they could.

And I think that I think it's just hard when you're printing boatloads of cash and you're one of the top performing stocks in the market.

It's just like, why take the risk with what's working?

And so that's why I think it's so much easier for startups to do because there's so much less to lose.

And startups are also earlier in their journey of defining their brand.

Like when you're an early stage startup, like no one knows who you are.

And so you have much more opportunity to redefine yourself versus like, I don't know, it would be weird if like ServiceNow started tweeting memes, right?

Yes.

So monetization is very top of mind for us right now.

And the reason that we haven't monetized to date is twofold.