Sienna Jackson

put that into two buckets. So like when I was in a kind of mid 20s, by the time I was like, yeah, approaching like 27. No, even earlier than that, it would have been a couple years even before that. So as I was like moving on through my career, I was doing all this stuff on the side for free of just like meddling in politics and doing things that were social good oriented.

put that into two buckets. So like when I was in a kind of mid 20s, by the time I was like, yeah, approaching like 27. No, even earlier than that, it would have been a couple years even before that. So as I was like moving on through my career, I was doing all this stuff on the side for free of just like meddling in politics and doing things that were social good oriented.

But even before that, I wanted to be a journalist, right? I wanted to be a citizen of the world and use storytelling through the lens of reporting for good. But I saw that journalism as an industry was already in a very bad way when I pivoted into entertainment. And by the tail end of my time in entertainment, so much had been changing in the industry.

But even before that, I wanted to be a journalist, right? I wanted to be a citizen of the world and use storytelling through the lens of reporting for good. But I saw that journalism as an industry was already in a very bad way when I pivoted into entertainment. And by the tail end of my time in entertainment, so much had been changing in the industry.

And I would say to like friends, I'd be like, streaming is going to become the new cable. We're going to want to cut the cord streaming. They're going to do bundles. Of course, like four years later, that's exactly what was happening. And I was just ready to pivot.

And I would say to like friends, I'd be like, streaming is going to become the new cable. We're going to want to cut the cord streaming. They're going to do bundles. Of course, like four years later, that's exactly what was happening. And I was just ready to pivot.

I think I have a diary entry from like December 2018 of Santa, you need to figure out what you want to do with your life and you've got to like figure it out and just do it. That was 2018. I didn't start the startup, my consultancy until 2020, but I had created the LLC in 2019. I started like, I bought a domain. I started like...

I think I have a diary entry from like December 2018 of Santa, you need to figure out what you want to do with your life and you've got to like figure it out and just do it. That was 2018. I didn't start the startup, my consultancy until 2020, but I had created the LLC in 2019. I started like, I bought a domain. I started like...

Just subconsciously doing little things that were like my offering to get ready for the pivot. It wasn't like a plan that I had in mind. And then in January of 2020, right after Grammy week, I sent an email to like my top, you know, top couple thousand most relevant industry contacts. I was like, I'm doing social impact now. Okay. And that was it. And then March happened and lockdown started.

Just subconsciously doing little things that were like my offering to get ready for the pivot. It wasn't like a plan that I had in mind. And then in January of 2020, right after Grammy week, I sent an email to like my top, you know, top couple thousand most relevant industry contacts. I was like, I'm doing social impact now. Okay. And that was it. And then March happened and lockdown started.

And I was like, oh, great timing to start a business. That was the year 2020 was such an inflection year culturally in the United States after the murder of George Floyd. People were calling me up and asking how they should think about things because people already had known me and knew what I was about. They knew I was always interested in the world and current events and

And I was like, oh, great timing to start a business. That was the year 2020 was such an inflection year culturally in the United States after the murder of George Floyd. People were calling me up and asking how they should think about things because people already had known me and knew what I was about. They knew I was always interested in the world and current events and

I had my fingers in a lot of different pies and I had relationships and networks outside of the entertainment industry. People already knew that I was eclectic in my areas of interest. So people would hit me up and I said, OK, I'm happy to have the conversation, but you have to pay me for it. And so that's what kicked me off is like one email.

I had my fingers in a lot of different pies and I had relationships and networks outside of the entertainment industry. People already knew that I was eclectic in my areas of interest. So people would hit me up and I said, OK, I'm happy to have the conversation, but you have to pay me for it. And so that's what kicked me off is like one email.

And that kicked off my entire career as an impact consultant. And as I started doing that, like right out the gate, I worked on like 2020 presidential election. So I worked on a big get out the vote campaign that ultimately registered like 114,000 voters. So I was already like right out the gate doing a lot of really cool projects.

And that kicked off my entire career as an impact consultant. And as I started doing that, like right out the gate, I worked on like 2020 presidential election. So I worked on a big get out the vote campaign that ultimately registered like 114,000 voters. So I was already like right out the gate doing a lot of really cool projects.

And it became quickly apparent to me that people were jumping on the impact campaign.

And it became quickly apparent to me that people were jumping on the impact campaign.

train this idea and making a lot of claims that were it was just like it was just like marketing shtick it was like hollow marketing shtick or like in these trying times we love you so much and we believe that we shop our products it's for the good of the world and I was just I didn't like it I was not impressed and I would ask myself it's when people talk about change or they talk about making a difference or doing good

train this idea and making a lot of claims that were it was just like it was just like marketing shtick it was like hollow marketing shtick or like in these trying times we love you so much and we believe that we shop our products it's for the good of the world and I was just I didn't like it I was not impressed and I would ask myself it's when people talk about change or they talk about making a difference or doing good