Simon Devlin

Yeah, so I started my business back in 1997, importing, wholesaling, and distributing cigars. So I have retail stores in Australia and a private club as well. Like a cigar club? A cigar club, yeah. So it's a physical location where people pay an annual membership fee to be a member. It's a great, great community. And we also distribute cigars. for some of the biggest brands in the world.

Yeah, so I started my business back in 1997, importing, wholesaling, and distributing cigars. So I have retail stores in Australia and a private club as well. Like a cigar club? A cigar club, yeah. So it's a physical location where people pay an annual membership fee to be a member. It's a great, great community. And we also distribute cigars. for some of the biggest brands in the world.

Yeah, so I started my business back in 1997, importing, wholesaling, and distributing cigars. So I have retail stores in Australia and a private club as well. Like a cigar club? A cigar club, yeah. So it's a physical location where people pay an annual membership fee to be a member. It's a great, great community. And we also distribute cigars. for some of the biggest brands in the world.

And we do retail online as well. So I have a different separate business, which is I started a couple of years ago to try to do something a little bit different with a different character to sell cigars online. And yeah, it's been an incredible journey. It was 2010 that I actually... first found Dan Kennedy and started learning about... So then Dan was Kennedy. When did the cigar business start?

And we do retail online as well. So I have a different separate business, which is I started a couple of years ago to try to do something a little bit different with a different character to sell cigars online. And yeah, it's been an incredible journey. It was 2010 that I actually... first found Dan Kennedy and started learning about... So then Dan was Kennedy. When did the cigar business start?

And we do retail online as well. So I have a different separate business, which is I started a couple of years ago to try to do something a little bit different with a different character to sell cigars online. And yeah, it's been an incredible journey. It was 2010 that I actually... first found Dan Kennedy and started learning about... So then Dan was Kennedy. When did the cigar business start?

13 years later. 13 years. Interesting. Okay.

13 years later. 13 years. Interesting. Okay.

13 years later. 13 years. Interesting. Okay.

It was actually a guy that I met. It was actually a basketballer, an Australian basketballer who actually played for the Australian team. His name, Damien. And I met him. We had lunch and we had these amazing conversations and we had sort of similar philosophies. And he said, you need to meet a mentor of mine. He lives on the east coast of Australia, and you're going to absolutely love him.

It was actually a guy that I met. It was actually a basketballer, an Australian basketballer who actually played for the Australian team. His name, Damien. And I met him. We had lunch and we had these amazing conversations and we had sort of similar philosophies. And he said, you need to meet a mentor of mine. He lives on the east coast of Australia, and you're going to absolutely love him.

It was actually a guy that I met. It was actually a basketballer, an Australian basketballer who actually played for the Australian team. His name, Damien. And I met him. We had lunch and we had these amazing conversations and we had sort of similar philosophies. And he said, you need to meet a mentor of mine. He lives on the east coast of Australia, and you're going to absolutely love him.

And his name was Gary Dean Atkins. And so I go to the other side of the country one time. I meet this guy, and I'm like, wow, this guy's amazing. He's got similar sort of philosophies. Anyway, he gives me a book, which was Psycho-Cybernetics by Maxwell Maltz. One of the greatest. Dan Kenny. And that, of course, blew my mind.

And his name was Gary Dean Atkins. And so I go to the other side of the country one time. I meet this guy, and I'm like, wow, this guy's amazing. He's got similar sort of philosophies. Anyway, he gives me a book, which was Psycho-Cybernetics by Maxwell Maltz. One of the greatest. Dan Kenny. And that, of course, blew my mind.

And his name was Gary Dean Atkins. And so I go to the other side of the country one time. I meet this guy, and I'm like, wow, this guy's amazing. He's got similar sort of philosophies. Anyway, he gives me a book, which was Psycho-Cybernetics by Maxwell Maltz. One of the greatest. Dan Kenny. And that, of course, blew my mind.

The co-author version with Dan. And then I was like, who's this guy? Who's this Dan Kennedy guy? And so then I searched him online and I found The Ultimate Sales Letter. And I read that book and then I was like, oh, wow. I'm going to sell a lot of cigars now. And I was like, up until that point in time, I thought, hey, I'm a pretty good sales guy.

The co-author version with Dan. And then I was like, who's this guy? Who's this Dan Kennedy guy? And so then I searched him online and I found The Ultimate Sales Letter. And I read that book and then I was like, oh, wow. I'm going to sell a lot of cigars now. And I was like, up until that point in time, I thought, hey, I'm a pretty good sales guy.

The co-author version with Dan. And then I was like, who's this guy? Who's this Dan Kennedy guy? And so then I searched him online and I found The Ultimate Sales Letter. And I read that book and then I was like, oh, wow. I'm going to sell a lot of cigars now. And I was like, up until that point in time, I thought, hey, I'm a pretty good sales guy.

Um, but then that just, that just changed my world, just all the different pieces of it. And then I just started buying everything I could have him. It was GKIC days back then where it was also piecemeal and I was buying, you know, CDs and DVDs and just consuming it all. And I saw the entire bookshelf full of Dan Kennedy CDs and DVDs. So I was the same way.

Um, but then that just, that just changed my world, just all the different pieces of it. And then I just started buying everything I could have him. It was GKIC days back then where it was also piecemeal and I was buying, you know, CDs and DVDs and just consuming it all. And I saw the entire bookshelf full of Dan Kennedy CDs and DVDs. So I was the same way.