The Russell Brunson Show
From Cigars to Continuity: Simon Devlin’s Secrets to Building Customer Loyalty
02 Dec 2024
What unique business model does Simon Devlin use?
They cannonballed into the unknown and figured it out midair. And yeah, sometimes they crashed, but other times they absolutely soared. What I love about the show is how raw and unfiltered it is. These aren't sugar-coated startup stories. These are moments of panic and pivot and hustle and breakthrough in every single episode and is loaded with lessons you can actually apply to your own journey.
There's one episode where the founder was literally days away from walking away, but instead of folding, they made one bold move, and that move ended up being the game changer. That's the stuff that lights me up. It's like getting a front row seat to the kind of decisions that define people's legacies.
If you're constantly on the hunt for that new edge, whether it's a mindset shift, a new strategy, or just the spark of inspiration to take your next big step, you've got to check this out. So go follow This Is Small Business on Apple Podcasts, Spotify, or wherever you listen. This is the kind of inspiration that reminds you why you started and helps you figure out what's next. Don't miss it.
Funnel hackers, let me tell you a story that still makes me cringe a little. We were gearing up for a huge launch. Funnels were done. Landing pages were tight. Copy was dialed in. Everything was ready to rock, except for one thing. We were looking for more support people to be able to handle the launch and we figured no big deal. We're going to find somebody quickly, but that didn't happen.
We spent weeks trying to hire the right person. We put listings on all the typical sites, but they got buried under a flood of random applicants who weren't even remotely qualified. It delayed our campaign, slowed our momentum, and ended up costing us tens of thousands of dollars in lost sales. That's why now I tell everyone to use Indeed. When it comes to hiring, Indeed is all that you need.
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Well, it's funny because like you think about every, now every single customer is coming into your, into your business, walks through the front door. It's like, it's compounding on the continuity over time, right?
That's like when I teach in the linchpin, I'm like, if you structure this correctly, like every time you sell something, it's compounding your continuity versus just a one-off sale that you got to go pay Zuckerberg for another click and another one.
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