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Simon Devlin

👤 Person
375 total appearances

Appearances Over Time

Podcast Appearances

The Russell Brunson Show
From Cigars to Continuity: Simon Devlin’s Secrets to Building Customer Loyalty

And then there's a plaque on there and everything that we do with the Devlin's Black is all their number. So it's 0002, you know, and then their surname as well. So the pain of disconnect is do I want to give up 007 or 008 or, you know, all of that as well.

The Russell Brunson Show
From Cigars to Continuity: Simon Devlin’s Secrets to Building Customer Loyalty

So in fact, even at our events, so we actually did something with the Devlin's Black quite special in that we actually did, instead of just doing the events at Devlin's, we actually have a private dinner at my house or at our house, I should say. And...

The Russell Brunson Show
From Cigars to Continuity: Simon Devlin’s Secrets to Building Customer Loyalty

So in fact, even at our events, so we actually did something with the Devlin's Black quite special in that we actually did, instead of just doing the events at Devlin's, we actually have a private dinner at my house or at our house, I should say. And...

The Russell Brunson Show
From Cigars to Continuity: Simon Devlin’s Secrets to Building Customer Loyalty

So in fact, even at our events, so we actually did something with the Devlin's Black quite special in that we actually did, instead of just doing the events at Devlin's, we actually have a private dinner at my house or at our house, I should say. And...

The Russell Brunson Show
From Cigars to Continuity: Simon Devlin’s Secrets to Building Customer Loyalty

their their teresa had organized that you know they have a steak knife which has got their number and name on it there's a riddle black tasting glass which is a completely blind tasting glass so the glass is completely black and it's got their name and their their number on it and you know there's a napkin embroidered with their name and their number on it so just making things ultra special as well

The Russell Brunson Show
From Cigars to Continuity: Simon Devlin’s Secrets to Building Customer Loyalty

their their teresa had organized that you know they have a steak knife which has got their number and name on it there's a riddle black tasting glass which is a completely blind tasting glass so the glass is completely black and it's got their name and their their number on it and you know there's a napkin embroidered with their name and their number on it so just making things ultra special as well

The Russell Brunson Show
From Cigars to Continuity: Simon Devlin’s Secrets to Building Customer Loyalty

their their teresa had organized that you know they have a steak knife which has got their number and name on it there's a riddle black tasting glass which is a completely blind tasting glass so the glass is completely black and it's got their name and their their number on it and you know there's a napkin embroidered with their name and their number on it so just making things ultra special as well

The Russell Brunson Show
From Cigars to Continuity: Simon Devlin’s Secrets to Building Customer Loyalty

Yeah, and I honestly believe there's not a single business in the world that you can't add a membership to. So, Teresa and I have just acquired a venue, which is going to be a great new hospitality venue, which is not far from Devlin's as well. And there's great, obviously, synergies there.

The Russell Brunson Show
From Cigars to Continuity: Simon Devlin’s Secrets to Building Customer Loyalty

Yeah, and I honestly believe there's not a single business in the world that you can't add a membership to. So, Teresa and I have just acquired a venue, which is going to be a great new hospitality venue, which is not far from Devlin's as well. And there's great, obviously, synergies there.

The Russell Brunson Show
From Cigars to Continuity: Simon Devlin’s Secrets to Building Customer Loyalty

Yeah, and I honestly believe there's not a single business in the world that you can't add a membership to. So, Teresa and I have just acquired a venue, which is going to be a great new hospitality venue, which is not far from Devlin's as well. And there's great, obviously, synergies there.

The Russell Brunson Show
From Cigars to Continuity: Simon Devlin’s Secrets to Building Customer Loyalty

It's actually, part of it is actually the worst business in the world, which is the restaurant business, right? 100%, the worst business in the world. But if you do it differently and add a membership into that, then that changes the numbers completely. And so one of the things actually that I'm – this is my this week thing is getting my offer stack right.

The Russell Brunson Show
From Cigars to Continuity: Simon Devlin’s Secrets to Building Customer Loyalty

It's actually, part of it is actually the worst business in the world, which is the restaurant business, right? 100%, the worst business in the world. But if you do it differently and add a membership into that, then that changes the numbers completely. And so one of the things actually that I'm – this is my this week thing is getting my offer stack right.

The Russell Brunson Show
From Cigars to Continuity: Simon Devlin’s Secrets to Building Customer Loyalty

It's actually, part of it is actually the worst business in the world, which is the restaurant business, right? 100%, the worst business in the world. But if you do it differently and add a membership into that, then that changes the numbers completely. And so one of the things actually that I'm – this is my this week thing is getting my offer stack right.

The Russell Brunson Show
From Cigars to Continuity: Simon Devlin’s Secrets to Building Customer Loyalty

um maybe you can workshop that with me so so basically the the first part to the membership at this venue so the venue is called the embassy it's it's going to be opening in february and it um it has a restaurant at the front it also has a bar um there's actually three different levels to it and it has a rooftop uh as well which be a whiskey and cigar lounge which is awesome

The Russell Brunson Show
From Cigars to Continuity: Simon Devlin’s Secrets to Building Customer Loyalty

um maybe you can workshop that with me so so basically the the first part to the membership at this venue so the venue is called the embassy it's it's going to be opening in february and it um it has a restaurant at the front it also has a bar um there's actually three different levels to it and it has a rooftop uh as well which be a whiskey and cigar lounge which is awesome

The Russell Brunson Show
From Cigars to Continuity: Simon Devlin’s Secrets to Building Customer Loyalty

um maybe you can workshop that with me so so basically the the first part to the membership at this venue so the venue is called the embassy it's it's going to be opening in february and it um it has a restaurant at the front it also has a bar um there's actually three different levels to it and it has a rooftop uh as well which be a whiskey and cigar lounge which is awesome

The Russell Brunson Show
From Cigars to Continuity: Simon Devlin’s Secrets to Building Customer Loyalty

And it has some private cellars down underneath, which we're calling the symposiums, which are private dining rooms where you're actually in a wine cellar as well. And so I'm looking for what are all the different parts that I can put as part of an offer stack as well. So we'll do like a wine club symposium.

The Russell Brunson Show
From Cigars to Continuity: Simon Devlin’s Secrets to Building Customer Loyalty

And it has some private cellars down underneath, which we're calling the symposiums, which are private dining rooms where you're actually in a wine cellar as well. And so I'm looking for what are all the different parts that I can put as part of an offer stack as well. So we'll do like a wine club symposium.

The Russell Brunson Show
From Cigars to Continuity: Simon Devlin’s Secrets to Building Customer Loyalty

And it has some private cellars down underneath, which we're calling the symposiums, which are private dining rooms where you're actually in a wine cellar as well. And so I'm looking for what are all the different parts that I can put as part of an offer stack as well. So we'll do like a wine club symposium.

The Russell Brunson Show
From Cigars to Continuity: Simon Devlin’s Secrets to Building Customer Loyalty

uh, to start with as well, where people that love their wine, you know, they'll open the menu. There'll be two different prices on there as well. You know, there'll be the member price, the wine club member price, and then there'll be the normal price. Right. And there'll be quite a difference in, in those prices. So they're like, Oh, Oh, how do I get that? Right?