Simon Devlin
speaker
125 appearances
1 recordings
1 series
first heard Dec 2024
last heard Dec 2024
Simon Devlin’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
Everyone you invited? Yeah, there were two guys that because of their circumstances, they couldn't. And I know they really, really wanted it, but it was because of their personal circumstances at the time. You're ruining my close rate. Come on, guys. Yeah, yeah. And like the first, you know, the first five, I was like, no one's going to say no. I am. And I'm, I'm batting a hundred percent.
I'm the greatest ever. You know, and we, we did it. The guys will listen to this podcast and be like, yeah, you I knew what you were doing. But we had these Devlin's Black cards made and I put individual numbers on them. But I actually, before I went and sat down with these people, I had their name written already engraved on the card. Right.
And so, you know, I'm going through my, uh, perfect webinar pinch and, uh, um, and then I, I, and you get this card and I hand it over and they turn it over and their names on it as well. And look, the guys, the guys were amazing. They just really appreciated being invited to it as well.
And, you know, some guys were like almost to tears, you know, like, wow, you've included me in this, which was, which was really, really cool. Cause I, The truth is they're actually my buddies as well, you know, so it's yeah, but it's great. If you can, if you can offer that next level and I'm sure you have it with your Atlas group and your other groups as well.
Let me take your coat back. Well, you store it at Devlin's. Oh, gotcha. That's going to be a huge pain to disconnect knowing like, oh man, this is my... And that's what you have to do, right? It's the pain to disconnect. It's like with the Devlin's Black, everyone has their own number. So my number is 000. And then there's 001, 002, 003.
I mean, we've never numbered anything like that memberships before. And so, and now what we did is we built a whole new set of whiskey keeps. Teresa actually organized it and they were only actually installed this week. And they're three times the size of the other whiskey keeps and they're a different color and they're next to each other.
And then there's a plaque on there and everything that we do with the Devlin's Black is all their number. So it's 0002, you know, and then their surname as well. So the pain of disconnect is do I want to give up 007 or 008 or, you know, all of that as well.
So in fact, even at our events, so we actually did something with the Devlin's Black quite special in that we actually did, instead of just doing the events at Devlin's, we actually have a private dinner at my house or at our house, I should say. And...
their their teresa had organized that you know they have a steak knife which has got their number and name on it there's a riddle black tasting glass which is a completely blind tasting glass so the glass is completely black and it's got their name and their their number on it and you know there's a napkin embroidered with their name and their number on it so just making things ultra special as well
Yeah, and I honestly believe there's not a single business in the world that you can't add a membership to. So, Teresa and I have just acquired a venue, which is going to be a great new hospitality venue, which is not far from Devlin's as well. And there's great, obviously, synergies there.
It's actually, part of it is actually the worst business in the world, which is the restaurant business, right? 100%, the worst business in the world. But if you do it differently and add a membership into that, then that changes the numbers completely. And so one of the things actually that I'm – this is my this week thing is getting my offer stack right.
um maybe you can workshop that with me so so basically the the first part to the membership at this venue so the venue is called the embassy it's it's going to be opening in february and it um it has a restaurant at the front it also has a bar um there's actually three different levels to it and it has a rooftop uh as well which be a whiskey and cigar lounge which is awesome
And it has some private cellars down underneath, which we're calling the symposiums, which are private dining rooms where you're actually in a wine cellar as well. And so I'm looking for what are all the different parts that I can put as part of an offer stack as well. So we'll do like a wine club symposium.
uh, to start with as well, where people that love their wine, you know, they'll open the menu. There'll be two different prices on there as well. You know, there'll be the member price, the wine club member price, and then there'll be the normal price. Right. And there'll be quite a difference in, in those prices. So they're like, Oh, Oh, how do I get that? Right?
Oh, you need to be a member of the wine club. You know, we're about to do a founding membership for the embassy where it'll be for probably two or three years and I'm in the middle of creating that stack. I'm trying to work out what to put in and what to leave out, you know. But that just changes the business of the restaurant business, you know, because –
going back to our model of experience, return path and offer, is we do experience incredibly well. So only people that have the service gene will work in this venue. So they will be automatically engaging with people. But how do we get them to consistently come back? And that is you must have that systemized return path. And that systemized return path must include a membership.
I think with retail and hospitality, I've got a book coming out. Can I plug it? Yeah, let's go for it. Okay, so that framework, the Experience, Return, Path and Offer, the first book is actually on retail and it's called The Two-Legged Stool, Why Your Retail Business is Destined to Fail.
And it's because so many businesses, if they're just concentrating on the offer, which a lot of businesses do, they'll fail in the first 12 to 18 months, right? Because if they don't have the experience and engagement- People come and they'll come back. Exactly, right? Like, ah, what's this? You know, great. You know, they concentrate on the offer. We sell cigars at this price.
This is what our store looks like. It's beautifully merchandised all around. That's the offer, right? Yeah. The experience is the rocket fuel that makes people truly engaged, but it's the return path that gives you the rivers of gold. You know, that is the – yeah, that's the whole thing. So the two-legged stool is you've probably been to a restaurant before. You had incredible experience.
You know, the food was amazing. Maybe the wine list was amazing. You know, the staff were fantastic. On the way out, you said, you know, thank you so much. And the maitre d' of the owner said, yeah, please come again. Mm-hmm. And like, you've never come back. Two years later, like, let's go back to that place.
Showing 61–80 of 125 · page 4 of 7
← Previous
Next →