Simon Devlin

And then others would come in and their locker would be empty and they would just buy a cigar on consumption as well. But they had that... you know, and, and, you know, it gave us different things to sell as part of the membership and as part of the, because I have an event center that we're launching and it's like a library museum thing.

And then others would come in and their locker would be empty and they would just buy a cigar on consumption as well. But they had that... you know, and, and, you know, it gave us different things to sell as part of the membership and as part of the, because I have an event center that we're launching and it's like a library museum thing.

And then others would come in and their locker would be empty and they would just buy a cigar on consumption as well. But they had that... you know, and, and, you know, it gave us different things to sell as part of the membership and as part of the, because I have an event center that we're launching and it's like a library museum thing.

Yeah. Or we could do a JV and I could sell cigars and they could put some cigars in there.

Yeah. Or we could do a JV and I could sell cigars and they could put some cigars in there.

Yeah. Or we could do a JV and I could sell cigars and they could put some cigars in there.

Yeah. And, um, and we started adding in different products to our store as well. It went from being a cigar shop to a men's luxury gift store where we were selling writing instruments and beautiful writing instruments and, um, We were selling, you know, luggage and wallets and, you know, great things like that.

Yeah. And, um, and we started adding in different products to our store as well. It went from being a cigar shop to a men's luxury gift store where we were selling writing instruments and beautiful writing instruments and, um, We were selling, you know, luggage and wallets and, you know, great things like that.

Yeah. And, um, and we started adding in different products to our store as well. It went from being a cigar shop to a men's luxury gift store where we were selling writing instruments and beautiful writing instruments and, um, We were selling, you know, luggage and wallets and, you know, great things like that.

So it really evolved into being what I call a big boys toy store but still always had a heavy focus on the cigars. But the beauty of cigars is actually the toys that go along with it. You know, the different cutters and lighters and humidors and they're just beautiful accessories as well. So we started selling all of those products as well and then just kept adding to the membership.

So it really evolved into being what I call a big boys toy store but still always had a heavy focus on the cigars. But the beauty of cigars is actually the toys that go along with it. You know, the different cutters and lighters and humidors and they're just beautiful accessories as well. So we started selling all of those products as well and then just kept adding to the membership.

So it really evolved into being what I call a big boys toy store but still always had a heavy focus on the cigars. But the beauty of cigars is actually the toys that go along with it. You know, the different cutters and lighters and humidors and they're just beautiful accessories as well. So we started selling all of those products as well and then just kept adding to the membership.

And realizing that we could keep adding membership levels and then our members would want to ascend. Now, because we did the experience and the engagement part so well... They just love hanging out there, and it's become quite an incredible community. We're just an amazing bunch, predominantly men, though women are incredibly welcome as members, and we do have some fantastic ladies as members.

And realizing that we could keep adding membership levels and then our members would want to ascend. Now, because we did the experience and the engagement part so well... They just love hanging out there, and it's become quite an incredible community. We're just an amazing bunch, predominantly men, though women are incredibly welcome as members, and we do have some fantastic ladies as members.

And realizing that we could keep adding membership levels and then our members would want to ascend. Now, because we did the experience and the engagement part so well... They just love hanging out there, and it's become quite an incredible community. We're just an amazing bunch, predominantly men, though women are incredibly welcome as members, and we do have some fantastic ladies as members.

It tends to be that it's the men that generally enjoy the cigars more just by their nature. But, yeah, we've got an amazing, amazing group of members there. So what do the levels look like? What do you charge these levels? What are people getting at these levels? Yeah, so it's evolved over time. So first of all, there's a joining fee. So we charge a joining fee.

It tends to be that it's the men that generally enjoy the cigars more just by their nature. But, yeah, we've got an amazing, amazing group of members there. So what do the levels look like? What do you charge these levels? What are people getting at these levels? Yeah, so it's evolved over time. So first of all, there's a joining fee. So we charge a joining fee.

It tends to be that it's the men that generally enjoy the cigars more just by their nature. But, yeah, we've got an amazing, amazing group of members there. So what do the levels look like? What do you charge these levels? What are people getting at these levels? Yeah, so it's evolved over time. So first of all, there's a joining fee. So we charge a joining fee.

So the joining fee is currently $995. and then there's the different levels. So we've actually changed it recently. So we used to have a bronze level of membership, but we've done away with that. And we actually, the opening level of membership is a gold level of membership. And with that, they get their private cigar keep.

So the joining fee is currently $995. and then there's the different levels. So we've actually changed it recently. So we used to have a bronze level of membership, but we've done away with that. And we actually, the opening level of membership is a gold level of membership. And with that, they get their private cigar keep.