Simon Howe

Absolutely.

I mean, RGB for us is the pinnacle of Samsung's TV lineup in 2026.

And typically, we're used to having LEDs that use a blue or a white LED.

But now being able to control red, green and blue at each individual LED really produces some of the best color accuracy we've seen in TVs.

Absolutely.

And so to maybe put that into some context, you know, we're able to produce 135 million shades of each different color.

So you can imagine, you know, 135 million cubed is a really big number of how much color we can reproduce.

And then if you think about the quality of that color, it's 100% of the BT 2020 standard.

And that reproduces 75% of all of the colour that a human eye can see.

And to put that in maybe some comparatives, you know, in our traditional mini LED, it's only 45%.

So it really is a tremendous jump in colour reproduction and being able to really bring to life real colour onto your TVs like we haven't been able to do before.

Yeah, absolutely and we we speak a lot at Samsung about being able to offer a television for every Australian consumer so no matter what technology they might be interested in no matter their lifestyle even their budget and

you know the ability to be able to bring as much value to that samsung customer as possible so of course rgb is bringing that color to another level as you mentioned that we haven't been able to see before but also oled is a really important part of our range this year you know with our new s95h not only are we elevating the design in terms of of its design concept but we're also for the first time ever bringing our samsung art store onto an oled tv

And it makes for an incredible, not only picture when it's turned on, but for the ability for it to look like artwork when it's off as well.

Yeah absolutely.

We introduced glare free two years ago.

We only introduced it two years ago on our top of the line OLED range at the time.

Last year we expanded that into some of our Neo QLED range and this year we've expanded it once again.

And you know for Australians we know we live in a bright country.

We have open space living areas, sun streaming in and that can really impact the quality of the picture that you're seeing and the reflections that you're getting.