Simon Lambert

We can go to the pub more often.

We can get some crisps with our pint, you know.

And I do think that, yeah, we should we should try to become advocates for it and not be embarrassed about that because it does it does make a difference.

Do you think there's an element where we talk about it as if they're sort of, you know, individually separate things, polar opposites, when actually it's a sliding scale and you could still save most of your money and just put a little bit of it into investments?

Yeah.

Why is it easy for me there and how can I replicate that in the rest of my life?

And there are plenty of platforms and places to invest out there that will make it super, super easy for people.

So finally, before I let you go at the end of your incredibly busy week, what would success look like for the campaign in the short term, the medium term and the long term?

Karen, thank you very much for joining us.

The campaign is going to kick off next week.

And it is a government-backed campaign, but it's not actually being run by the government.

It's being coordinated and run by the Investment Association, which is the kind of fund management industry body with a load of...

people from the financial services industry, so investing platforms, wealth managers, the companies that work in that space.

And they've all got together to back this campaign to get people to start investing and do more with their money.

Now, it's not every single investing platform.

It's not every single wealth manager.

It's not everyone in the investment industry.

Some of them have declined the opportunity to join because obviously they've been asked for money to do it.

And some of them haven't necessarily agreed potentially with some of the messaging and so on.

We don't know what form the adverts are going to take.