Simon Lambert

By holding a couple of handles at the side of the trolleys with a pushing motion that works like a wheelbarrow, you activate bicep muscles as you pull towards your body.

This is a positive feeling associated with the things you like.

Pheromones.

All of the above.

Right.

I think it's a great article on the things that they might do.

Don't expect to see this down your local supermarket anytime soon unless you do have that aforementioned DeLorean and you're going back to Helen's childhood in the mid-90s in the Midlands where you will find the cows mooing and the hens clucking.

But in a...

increasingly digital and ai dominated world i would expect to be seeing some of this quite soon i mean you know remember minority report the billboards that changed people walk past them all that kind of stuff like you're already seeing that kind of thing happening you are you are seeing the ability to to tailor things to people they can't read your mind yet and

But I guarantee they can probably like there's something that means they can read you've done something on your phone.

So you could be standing there in front of something.

You've got your phone in your pocket.

The supermarket's done a deal with some data provider somewhere who's somehow got this information from somewhere on your phone from something you've downloaded or something that you've done.

And they know that you are the person with more propensity for buying that rosé.

And it's like pop.

down the price goes.

Or they just need to nudge it down by a pound, for example.

And maybe it'll be that kind of like, it's only going to be a pound cheaper for the next 40 seconds.

Run to the till!

Well, I would say two things in response to that.