Simon Lambert

One, I can see a scenario where if this did happen, you'd then have some supermarkets that decide to differentiate themselves on honest prices.

Prices that won't change.

The flip side of this would be used as a marketing tool towards people.

Also, if it were to happen any time soon, I'm pretty sure someone in the government would come up and say, oh, we've got to ban dynamic pricing.

And they'd come up with some way of legislating against dynamic pricing.

And it'd be OK for rosé, but it wouldn't be OK for bread.

And then there'd be endless arguments about it.

And it'd end up in a huge kerfuffle and a couple of U-turns.

And by that point, the supermarkets probably would have just either given up or introduced it anyway.

Can I just point out here, Georgie's cheating.

She's read the story.

No, I can't.

There's nothing that can beat that.

This week, at least, I don't think.

But what I would say is what I do like about the A4 piece of paper is we all know how big a piece of A4 paper is, as Helen says.

Whereas most people have no idea how big a square foot or a square metre is.

Like they know what it's referring to, but they don't know how much floor space it would actually take up.

But then when I read the A4 piece of paper research, I was possibly more confused by the end of it than I was when I started reading about houses measured in A4 pieces of paper.

But I will give you a stat anyway, which is 220,000.

There are expected to be 220,000 fewer homes to rent by the end of 2026, according to mortgage lender Pepper Money, apparently due to various things, but one of them being the Renters' Right Act prompting many landlords to throw in the towel.