Simon Sinek

Oh, 100%. I mean, we have to remember how we got to where we are right now in terms of understanding sort of leaders and leadership of the modern day. You know, when in the 70s and 80s, in the late 70s, early 80s, you had Milton Friedman, this economist, who sort of philosophize about what the responsibility of business was.

Oh, 100%. I mean, we have to remember how we got to where we are right now in terms of understanding sort of leaders and leadership of the modern day. You know, when in the 70s and 80s, in the late 70s, early 80s, you had Milton Friedman, this economist, who sort of philosophize about what the responsibility of business was.

And he wrote an op-ed for the New York Times that went viral in the business world. And basically, this economist, this world-famous economist said, the purpose of business is to maximize profit within the bounds of the rules, right? Which speaks nothing, by the way, about ethics. Ethics is a much higher standard than the rules, right? But this was, for whatever reason, embraced in the day.

And he wrote an op-ed for the New York Times that went viral in the business world. And basically, this economist, this world-famous economist said, the purpose of business is to maximize profit within the bounds of the rules, right? Which speaks nothing, by the way, about ethics. Ethics is a much higher standard than the rules, right? But this was, for whatever reason, embraced in the day.

And he wrote an op-ed for the New York Times that went viral in the business world. And basically, this economist, this world-famous economist said, the purpose of business is to maximize profit within the bounds of the rules, right? Which speaks nothing, by the way, about ethics. Ethics is a much higher standard than the rules, right? But this was, for whatever reason, embraced in the day.

And it has become so normal that when I say the purpose of business is to maximize profit, most people today would nod their head and say, that's true. No, that's not true. That is not the purpose of business. And the problem is, is all of the leadership theory that went along with that started to emulate that as the foundation.

And it has become so normal that when I say the purpose of business is to maximize profit, most people today would nod their head and say, that's true. No, that's not true. That is not the purpose of business. And the problem is, is all of the leadership theory that went along with that started to emulate that as the foundation.

And it has become so normal that when I say the purpose of business is to maximize profit, most people today would nod their head and say, that's true. No, that's not true. That is not the purpose of business. And the problem is, is all of the leadership theory that went along with that started to emulate that as the foundation.

So you had leaders like Jack Welch, who took over GE, and he rose to prominence with this definition. And we started to see new behaviors, like using people's livelihoods to manage the books. Mass layoffs did not exist in the United States prior to the early 1980s. It did not exist. It was for existential purposes only. We're going bankrupt. I need to lay off 10, 20% of the company.

So you had leaders like Jack Welch, who took over GE, and he rose to prominence with this definition. And we started to see new behaviors, like using people's livelihoods to manage the books. Mass layoffs did not exist in the United States prior to the early 1980s. It did not exist. It was for existential purposes only. We're going bankrupt. I need to lay off 10, 20% of the company.

So you had leaders like Jack Welch, who took over GE, and he rose to prominence with this definition. And we started to see new behaviors, like using people's livelihoods to manage the books. Mass layoffs did not exist in the United States prior to the early 1980s. It did not exist. It was for existential purposes only. We're going bankrupt. I need to lay off 10, 20% of the company.

But just the normal machinations, the normal dealings of business, oh, we missed our numbers. You know, we're profitable, just not as profitable as we promised, so you get to lose your job. And it ceased to be a meritocracy. It ceased to be a meritocracy. And short-term and short-term, the goals became shorter and short-term.

But just the normal machinations, the normal dealings of business, oh, we missed our numbers. You know, we're profitable, just not as profitable as we promised, so you get to lose your job. And it ceased to be a meritocracy. It ceased to be a meritocracy. And short-term and short-term, the goals became shorter and short-term.

But just the normal machinations, the normal dealings of business, oh, we missed our numbers. You know, we're profitable, just not as profitable as we promised, so you get to lose your job. And it ceased to be a meritocracy. It ceased to be a meritocracy. And short-term and short-term, the goals became shorter and short-term.

This was all like, this all became popular in the 80s and 90s, and now it's considered normal. And so all the leadership theory that buttressed that purpose has to be thrown away, thrown away. And we need to return to a time where we view the human beings who work for us as human beings, that we view the human beings who buy from us as human beings.

This was all like, this all became popular in the 80s and 90s, and now it's considered normal. And so all the leadership theory that buttressed that purpose has to be thrown away, thrown away. And we need to return to a time where we view the human beings who work for us as human beings, that we view the human beings who buy from us as human beings.

This was all like, this all became popular in the 80s and 90s, and now it's considered normal. And so all the leadership theory that buttressed that purpose has to be thrown away, thrown away. And we need to return to a time where we view the human beings who work for us as human beings, that we view the human beings who buy from us as human beings.

And I'll give you one example of where, you know, there are many of where it's gone haywire. If you look at the ingredients, of various food products around the world whether it's cereal or candy bars or anything else

And I'll give you one example of where, you know, there are many of where it's gone haywire. If you look at the ingredients, of various food products around the world whether it's cereal or candy bars or anything else

And I'll give you one example of where, you know, there are many of where it's gone haywire. If you look at the ingredients, of various food products around the world whether it's cereal or candy bars or anything else