Simon Sinek

And so if you want to change the way employees behave, the companies have to change the rules.

And you are starting to see pressure from young people saying, I don't like the old system.

I don't necessarily know what the new system has to be, but I don't like the old system.

It just comes across as anti-corporate or stuff like that, right?

Sure.

But there are some young and some forward-thinking companies that are changing the rules.

They care.

Listen to that ooey-gooey, mushy-mushy word.

They care about their people.

They're coming up with incentive structures that promote growth, not just financial performance.

And the result is the people who work in those companies are fiercely loyal.

So Trek, the bicycle company, remarkable company, pushing the boundaries, changing the incentive structures.

The average tenure there is 30 years.

The average tenure is 30 years.

Right?

And that's because it's a company that cares.

Barry Waymiller, a company I've written about.

Bob Chapman.

It's a manufacturing company.

But if you ask Bob, what does your company do?