TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek
You know, he talks about we're here to grow people so they can achieve their greatest potential.
TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek
He said, well, Bob, how do you measure success?
TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek
We measure success by how we touch the lives of people.
TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek
And he's a guy who in 2008, when the economy hit the skids and his pipeline dried up, they didn't lay off anybody, but they did do furloughs.
TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek
And what they said, the public announcement was better.
TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek
We should all suffer a little than any of us should have to suffer a lot.
TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek
And it's that kind of shared hardship.
TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek
We're not saying that companies can't go through hard times and that we have to somehow struggle.
TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek
We're not asking for the companies to give us huge bonuses when they're losing money.
TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek
But if we all share in the burden, that means we can also share in the good fortune and the wealth.
TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek
And if we take care of each other and look to each other's growth,
TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek
This is a good thing.
TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek
Venture capital screws things up because venture capitalists put pressure on all these CEOs to do things.
TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek
They promote short-termism in a horrible way.
TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek
And that's where the incentives get all screwed up.
TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek
And there's a great irony now, which is it used to be that just the public markets, if you were a public company,
TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek
would be the pressure and private was like, oh my God, you could do whatever you wanted.
TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek
And now because of the amount of VC and public private equity, the irony is, is whether you're public or private, the pressures are the same to be short-termism.
TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek
So there's not as much protection as being private as there used to be.
TED Talks Daily
TED Talks Daily Book Club: Start With Why, 15th Anniversary Edition | Simon Sinek
There's some, obviously, but it's not the same if you're venture-backed.