Simon Sinek

There are some gray zones, but when a pharmaceutical company owns a patent to an essential drug and in order to meet financial goals raises the price of that essential drug by 500%, 1,000%, 1,500%, you don't need a lawyer to tell you, that doesn't feel fair. That doesn't feel fair. And I think that... I think that...

that people can rationalize making unfair, unethical, or what we would consider wrong decisions because it benefits them. And if you look at the incentive structures of at least public companies, but a lot of other companies do, most public companies, we're not incentivizing our executives to make the best decisions for the company. We're making them to make the best decision for the stock price.

that people can rationalize making unfair, unethical, or what we would consider wrong decisions because it benefits them. And if you look at the incentive structures of at least public companies, but a lot of other companies do, most public companies, we're not incentivizing our executives to make the best decisions for the company. We're making them to make the best decision for the stock price.

that people can rationalize making unfair, unethical, or what we would consider wrong decisions because it benefits them. And if you look at the incentive structures of at least public companies, but a lot of other companies do, most public companies, we're not incentivizing our executives to make the best decisions for the company. We're making them to make the best decision for the stock price.

And so guess what they're going to do? And good people I fault them not. Good people can rationalize unethical behavior when it's in their best interest, when it's in their personal interest. And I just, I don't, and it's kind of the times we live in, right? Which is, there was a time, so take World War II.

And so guess what they're going to do? And good people I fault them not. Good people can rationalize unethical behavior when it's in their best interest, when it's in their personal interest. And I just, I don't, and it's kind of the times we live in, right? Which is, there was a time, so take World War II.

And so guess what they're going to do? And good people I fault them not. Good people can rationalize unethical behavior when it's in their best interest, when it's in their personal interest. And I just, I don't, and it's kind of the times we live in, right? Which is, there was a time, so take World War II.

The greatest generation, World War II, there are more cases of young men committing suicide because they didn't get drafted, because they didn't get called to action. Right. right? There was this desire, this intense desire to be a part of something bigger than ourselves.

The greatest generation, World War II, there are more cases of young men committing suicide because they didn't get drafted, because they didn't get called to action. Right. right? There was this desire, this intense desire to be a part of something bigger than ourselves.

The greatest generation, World War II, there are more cases of young men committing suicide because they didn't get drafted, because they didn't get called to action. Right. right? There was this desire, this intense desire to be a part of something bigger than ourselves.

And somewhere in the mix, and I largely blame business, but somewhere in the mix, we started overly prioritizing ourselves over the community. Look at presidents. I don't care if you're a Republican or Democrat. Presidents asked us to sacrifice our short-term interests for the good of the nation. Presidents said to us, this is going to hurt all of us in the long term, but it'll benefit all

And somewhere in the mix, and I largely blame business, but somewhere in the mix, we started overly prioritizing ourselves over the community. Look at presidents. I don't care if you're a Republican or Democrat. Presidents asked us to sacrifice our short-term interests for the good of the nation. Presidents said to us, this is going to hurt all of us in the long term, but it'll benefit all

And somewhere in the mix, and I largely blame business, but somewhere in the mix, we started overly prioritizing ourselves over the community. Look at presidents. I don't care if you're a Republican or Democrat. Presidents asked us to sacrifice our short-term interests for the good of the nation. Presidents said to us, this is going to hurt all of us in the long term, but it'll benefit all

All of us in the long, in the short, it's going to hurt us in the short term, but benefit us in the long term. President said, not everybody can always win. Some of us aren't going to come out well. We're going to do our best to hold those people up, but the majority will benefit from these decisions.

All of us in the long, in the short, it's going to hurt us in the short term, but benefit us in the long term. President said, not everybody can always win. Some of us aren't going to come out well. We're going to do our best to hold those people up, but the majority will benefit from these decisions.

All of us in the long, in the short, it's going to hurt us in the short term, but benefit us in the long term. President said, not everybody can always win. Some of us aren't going to come out well. We're going to do our best to hold those people up, but the majority will benefit from these decisions.

And these were uncomfortable and difficult, but we understood the point of sacrifice for the greater good. Yes. You know? Yeah. I... You see, you bring these things up and I bring my soapbox out.

And these were uncomfortable and difficult, but we understood the point of sacrifice for the greater good. Yes. You know? Yeah. I... You see, you bring these things up and I bring my soapbox out.

And these were uncomfortable and difficult, but we understood the point of sacrifice for the greater good. Yes. You know? Yeah. I... You see, you bring these things up and I bring my soapbox out.

So the purpose of business is to benefit three things, right? And by the way, money is very important. And let's just take one step back. I think of business like a car, right? The purpose of a car, the reason you buy a car is not to buy gas. The reason you buy a car is to go somewhere. Correct. And the gas helps you go there. You absolutely need gas.