Simon Sinek

So the purpose of business is to benefit three things, right? And by the way, money is very important. And let's just take one step back. I think of business like a car, right? The purpose of a car, the reason you buy a car is not to buy gas. The reason you buy a car is to go somewhere. Correct. And the gas helps you go there. You absolutely need gas.

So the purpose of business is to benefit three things, right? And by the way, money is very important. And let's just take one step back. I think of business like a car, right? The purpose of a car, the reason you buy a car is not to buy gas. The reason you buy a car is to go somewhere. Correct. And the gas helps you go there. You absolutely need gas.

Otherwise, any vision you have of any place you want to go is pointless. I think it was Thomas Edison who said, vision without execution is hallucination. And so a business is like a car. A business doesn't exist simply to make money. It exists to go somewhere, to add something to our lives. It's to make our lives more entertaining or to make life easier.

Otherwise, any vision you have of any place you want to go is pointless. I think it was Thomas Edison who said, vision without execution is hallucination. And so a business is like a car. A business doesn't exist simply to make money. It exists to go somewhere, to add something to our lives. It's to make our lives more entertaining or to make life easier.

Otherwise, any vision you have of any place you want to go is pointless. I think it was Thomas Edison who said, vision without execution is hallucination. And so a business is like a car. A business doesn't exist simply to make money. It exists to go somewhere, to add something to our lives. It's to make our lives more entertaining or to make life easier.

It's to benefit us in some way, shape, or form, even if it's just to make us smile. And I absolutely want businesses to make money.

It's to benefit us in some way, shape, or form, even if it's just to make us smile. And I absolutely want businesses to make money.

It's to benefit us in some way, shape, or form, even if it's just to make us smile. And I absolutely want businesses to make money.

uh because i want them to continue advancing their vision and the leader of that company is the one sitting in the driver's seat looking forwards not looking at the gas gauge but looking how do we get here and i hire people like a cfo to be like all right i think we have enough gas to get there right and it's a team that fills the car but we all want to go wherever the leader is looking out the front window so you're damn right we need gas but that's not the reason we exist it's

uh because i want them to continue advancing their vision and the leader of that company is the one sitting in the driver's seat looking forwards not looking at the gas gauge but looking how do we get here and i hire people like a cfo to be like all right i think we have enough gas to get there right and it's a team that fills the car but we all want to go wherever the leader is looking out the front window so you're damn right we need gas but that's not the reason we exist it's

uh because i want them to continue advancing their vision and the leader of that company is the one sitting in the driver's seat looking forwards not looking at the gas gauge but looking how do we get here and i hire people like a cfo to be like all right i think we have enough gas to get there right and it's a team that fills the car but we all want to go wherever the leader is looking out the front window so you're damn right we need gas but that's not the reason we exist it's

When companies articulate their visions, you can hear what their priorities are. Most vision statements are terrible. To be the best, to be the most respected, to be the biggest. That's all about the company. That's all about the gas in the tank. It's not about what's out the front window.

When companies articulate their visions, you can hear what their priorities are. Most vision statements are terrible. To be the best, to be the most respected, to be the biggest. That's all about the company. That's all about the gas in the tank. It's not about what's out the front window.

When companies articulate their visions, you can hear what their priorities are. Most vision statements are terrible. To be the best, to be the most respected, to be the biggest. That's all about the company. That's all about the gas in the tank. It's not about what's out the front window.

And so for me, a company benefits for three reasons, to serve people, to serve a purpose, and to make money, and to make profit. But if you've noticed, profit comes third, right? So absolutely, you got to make it. But first, you need somebody who's looking out the window and saying, how do I look after the people with me in the car? So- Purpose, people, and profit.

And so for me, a company benefits for three reasons, to serve people, to serve a purpose, and to make money, and to make profit. But if you've noticed, profit comes third, right? So absolutely, you got to make it. But first, you need somebody who's looking out the window and saying, how do I look after the people with me in the car? So- Purpose, people, and profit.

And so for me, a company benefits for three reasons, to serve people, to serve a purpose, and to make money, and to make profit. But if you've noticed, profit comes third, right? So absolutely, you got to make it. But first, you need somebody who's looking out the window and saying, how do I look after the people with me in the car? So- Purpose, people, and profit.

Well, I think, first of all, we have no accountability, right? So in Germany, where there was a huge scandal because Volkswagen was fiddling the numbers for the emissions, the CEO went to jail. Right? Because it was so unethical and so illegal, they went to jail. In the United States, we don't put our leaders in jail. There's no accountability. Right? So these leaders can get away with anything.

Well, I think, first of all, we have no accountability, right? So in Germany, where there was a huge scandal because Volkswagen was fiddling the numbers for the emissions, the CEO went to jail. Right? Because it was so unethical and so illegal, they went to jail. In the United States, we don't put our leaders in jail. There's no accountability. Right? So these leaders can get away with anything.

Well, I think, first of all, we have no accountability, right? So in Germany, where there was a huge scandal because Volkswagen was fiddling the numbers for the emissions, the CEO went to jail. Right? Because it was so unethical and so illegal, they went to jail. In the United States, we don't put our leaders in jail. There's no accountability. Right? So these leaders can get away with anything.