Simon Sinek

they speak in lofty terms like, well, you know, at the core, I'm an optimist and you know, my life is an adventure to find ways that I can inspire people to do the things that inspire them.

And I've been really lucky.

I've earned a job as senior vice president at this company, which right now is doing pretty well.

So the stuff can be in there, but it's not where they start.

Your question is very pointed.

You said ultimate goal.

As an ultimate goal, why does absolutely trump money?

You have to think of it like, why do we have companies?

The purpose of company is not to make money.

Money is fuel.

You got to think of a company like a car, right?

You don't buy a car simply so you can buy gas.

That's not the purpose.

You don't start a company simply to make money.

Money makes the company go.

Gas makes the car go.

The reason you have a car is so you can go places.

So I started a company, I meaning generic I, somebody started a company to make our lives a bit better, to offer some entertainment, to solve a problem, to go somewhere, to do something, to achieve something, to advance something.

Right?

That's where we're going.