Simon Sinek

You know, I was walking down Avenue of the Stars here in California, here in Los Angeles. And I was reading the names of some of these movie stars. I'd never heard of them. Maybe there's two or three of like- 40 years ago, 30 years ago, whatever they were, right? 40, 50 years ago, whatever they were. These were the Ryan Reynolds of the day. I had never heard of any of them.

You know, I was walking down Avenue of the Stars here in California, here in Los Angeles. And I was reading the names of some of these movie stars. I'd never heard of them. Maybe there's two or three of like- 40 years ago, 30 years ago, whatever they were, right? 40, 50 years ago, whatever they were. These were the Ryan Reynolds of the day. I had never heard of any of them.

Steven Spielberg, there's some director. No, I'd never heard of him, right? These were the most famous people of their time, and I had no clue who they were. And every single celebrity, my niece doesn't know who Arnold Schwarzenegger is. why should she? And the only reason my nephew knows who he is is because I made him watch Terminator.

Steven Spielberg, there's some director. No, I'd never heard of him, right? These were the most famous people of their time, and I had no clue who they were. And every single celebrity, my niece doesn't know who Arnold Schwarzenegger is. why should she? And the only reason my nephew knows who he is is because I made him watch Terminator.

And so I think we forget that fame is fleeting and we will all be replaced by somebody else who will have the job after us. You and I both know this. I'm fully aware that I, you know, my books are out there, my ideas are out there, and somebody else will have an idea and it'll replace my idea just like I replaced somebody else's.

And so I think we forget that fame is fleeting and we will all be replaced by somebody else who will have the job after us. You and I both know this. I'm fully aware that I, you know, my books are out there, my ideas are out there, and somebody else will have an idea and it'll replace my idea just like I replaced somebody else's.

Well, I think we've over-indexed on that. We can't ignore social media. We cannot ignore... Prior to social media, only a small percentage of people listening to this will know what I'm talking about. We used to watch Lifestyles of the Rich and Famous with Robin Leach. You know, champagne dreams and what is it? Caviar dreams and champagne, whatever it was. MTV Cribs was like my federation.

Well, I think we've over-indexed on that. We can't ignore social media. We cannot ignore... Prior to social media, only a small percentage of people listening to this will know what I'm talking about. We used to watch Lifestyles of the Rich and Famous with Robin Leach. You know, champagne dreams and what is it? Caviar dreams and champagne, whatever it was. MTV Cribs was like my federation.

MTV Cribs. And we, you know, we watched television of rich and famous people. And it was, I mean, it's amazing. Like we, it is, there is an aspirational nature to it. And I'm sure back in the day, we looked at the carriages that went by the princes and, you know, dukes and went, oh, one day, you know? I'm sure it's aspirational. And I think in healthy doses, there's nothing wrong with it.

MTV Cribs. And we, you know, we watched television of rich and famous people. And it was, I mean, it's amazing. Like we, it is, there is an aspirational nature to it. And I'm sure back in the day, we looked at the carriages that went by the princes and, you know, dukes and went, oh, one day, you know? I'm sure it's aspirational. And I think in healthy doses, there's nothing wrong with it.

This is the magical thing about a lottery. For $1, you can have a dream for an entire week. You spend $1 and you are already dreaming about how you're going to spend the money. And then you don't win, of course. And you're not upset about it. It's not like you spent the money already. You just paid for the dream. And if you're going to spend $1, It's different than being addicted to the lottery.

This is the magical thing about a lottery. For $1, you can have a dream for an entire week. You spend $1 and you are already dreaming about how you're going to spend the money. And then you don't win, of course. And you're not upset about it. It's not like you spent the money already. You just paid for the dream. And if you're going to spend $1, It's different than being addicted to the lottery.

That's different. That's like betting the farm, hoping that that's your actual retirement plan. That's unhealthy. That's different. But if you spend a dollar every now and then, a couple bucks every now and then, just for the fantasy, I think it's very healthy. I think it's fine. And it's to your point about intention.

That's different. That's like betting the farm, hoping that that's your actual retirement plan. That's unhealthy. That's different. But if you spend a dollar every now and then, a couple bucks every now and then, just for the fantasy, I think it's very healthy. I think it's fine. And it's to your point about intention.

But I think what has happened in our society is fame and fortune used to come as a result of doing something else. It was the unintended byproduct. Like I discovered, you know, radiation. Oh, Marie Curie, you're so famous, right? Or I did this amazing painting. Oh, Picasso, you're so famous, so rich, right?

But I think what has happened in our society is fame and fortune used to come as a result of doing something else. It was the unintended byproduct. Like I discovered, you know, radiation. Oh, Marie Curie, you're so famous, right? Or I did this amazing painting. Oh, Picasso, you're so famous, so rich, right?

That fame and fortune came as a result of plying a trade or contributing to something bigger than yourself. And now fame and fortune are the currency. People crave fame and fortune without doing anything. And they're looking for a hack. They're looking for a trick to game the system to get the fame and the fortune without actually contributing to the lives of others in any shape or form.

That fame and fortune came as a result of plying a trade or contributing to something bigger than yourself. And now fame and fortune are the currency. People crave fame and fortune without doing anything. And they're looking for a hack. They're looking for a trick to game the system to get the fame and the fortune without actually contributing to the lives of others in any shape or form.

I recently spoke to Vivek Murthy, who's the Surgeon General of the United States. And he was an A-type personality kid who was driven by grades. I'm going to get A's, I'm going to get A's, I'm going to perform, I'm going to perform at the Sacrifice of Prince, just like we talked about, right? School is number one.

I recently spoke to Vivek Murthy, who's the Surgeon General of the United States. And he was an A-type personality kid who was driven by grades. I'm going to get A's, I'm going to get A's, I'm going to perform, I'm going to perform at the Sacrifice of Prince, just like we talked about, right? School is number one.