Simon Sinek

And at the age of 17, I don't remember the circumstances, but he had to do some sort of do-good program. Maybe school required it, maybe he needed to do it for his college application, who knows, right? I'm sure it was not out of altruism. It was... And he set up sort of a peer-to-peer AIDS education program in India, right? And he said it was the most powerful thing he ever felt.

And at the age of 17, I don't remember the circumstances, but he had to do some sort of do-good program. Maybe school required it, maybe he needed to do it for his college application, who knows, right? I'm sure it was not out of altruism. It was... And he set up sort of a peer-to-peer AIDS education program in India, right? And he said it was the most powerful thing he ever felt.

He'd never felt anything like it. Really? Why? The idea of contributing to the lives of others, service, service. And he spent years trying to recreate that feeling, not knowing how to get that feeling again. And no amount of commercial success grade success. He went to medical school getting the best residency.

He'd never felt anything like it. Really? Why? The idea of contributing to the lives of others, service, service. And he spent years trying to recreate that feeling, not knowing how to get that feeling again. And no amount of commercial success grade success. He went to medical school getting the best residency.

None of the traditional trappings gave him the feeling that he had when he got to give something to somebody else. Wow. And I think we forget that we are a legacy animal in a modern world. We were a very outdated animal. This machine is tens of thousands of years old and it's had no No OS upgrades ever, ever, right?

None of the traditional trappings gave him the feeling that he had when he got to give something to somebody else. Wow. And I think we forget that we are a legacy animal in a modern world. We were a very outdated animal. This machine is tens of thousands of years old and it's had no No OS upgrades ever, ever, right?

And yet the world is super modern and our systems are really archaic and antique and old fashioned. And so you have to understand the way the human being is designed is we're designed to look after each other, you know? Like everybody talks about dopamine, you know, the dopamine hit. Well, dopamine is in your system for a simple reason.

And yet the world is super modern and our systems are really archaic and antique and old fashioned. And so you have to understand the way the human being is designed is we're designed to look after each other, you know? Like everybody talks about dopamine, you know, the dopamine hit. Well, dopamine is in your system for a simple reason.

If we go back to caveman times, it's to make sure that you eat and to make sure that you find shelter, right? So you see the apple tree in the distance, you get a little shot of dopamine. It says, that's the thing. And as you get closer to the thing you want, you measure the steps and the progress. And in this case, the tree gets a little bigger because you're getting a little closer.

If we go back to caveman times, it's to make sure that you eat and to make sure that you find shelter, right? So you see the apple tree in the distance, you get a little shot of dopamine. It says, that's the thing. And as you get closer to the thing you want, you measure the steps and the progress. And in this case, the tree gets a little bigger because you're getting a little closer.

It gets another shot of dopamine that says, keep going, keep going, feel so good. And then finally you get, you kill the animal, you get to the berry tree, whatever it is, you catch the first, you're like, yes, right? Win the game, yes, yes.

It gets another shot of dopamine that says, keep going, keep going, feel so good. And then finally you get, you kill the animal, you get to the berry tree, whatever it is, you catch the first, you're like, yes, right? Win the game, yes, yes.

That feeling is gone. Gone. That feeling is gone. That feeling that you had that day. It's a memory. Gone. It's a memory. You can recall, but the feeling is gone. And on purpose. Dopamine doesn't survive because dopamine wants you to keep going to get the things you want. Right? So dopamine is the feeling you get when you achieve the thing you want to achieve or find the thing you're looking for.

That feeling is gone. Gone. That feeling is gone. That feeling that you had that day. It's a memory. Gone. It's a memory. You can recall, but the feeling is gone. And on purpose. Dopamine doesn't survive because dopamine wants you to keep going to get the things you want. Right? So dopamine is the feeling you get when you achieve the thing you want to achieve or find the thing you're looking for.

That's why love at first sight is not a thing. So, you know, it was like, oh, we went on our first date and I'm telling you it was love. I'm like, no, it's dopamine. Because you're like, you dreamed of a person, you projected that dream on this person. You're like, you are the one. No, no, no, no, no, no. Just a vision. So it's the wrong feeling. That's just dopamine. Endorphins.

That's why love at first sight is not a thing. So, you know, it was like, oh, we went on our first date and I'm telling you it was love. I'm like, no, it's dopamine. Because you're like, you dreamed of a person, you projected that dream on this person. You're like, you are the one. No, no, no, no, no, no. Just a vision. So it's the wrong feeling. That's just dopamine. Endorphins.

Endorphins don't really have a role in survival anymore. Yeah. They used to be, endorphins, they're a chemical that mask physical pain. So when you're out hiking looking for food or you kill the leopard, now you need to carry it back and your muscles hurt and it's heavy. Well, endorphins keep you going and they literally mask physical pain. That's what they do. It's a survival thing.

Endorphins don't really have a role in survival anymore. Yeah. They used to be, endorphins, they're a chemical that mask physical pain. So when you're out hiking looking for food or you kill the leopard, now you need to carry it back and your muscles hurt and it's heavy. Well, endorphins keep you going and they literally mask physical pain. That's what they do. It's a survival thing.

We have no survival need for endorphins anymore, we just go to the supermarket. But everybody who's done exercise knows what an endorphin rush is, and it feels amazing, and you feel like you can keep running forever, and this is the best, oh my God, this is the best. And then a few hours later, you're in pain. The pain comes. just later.

We have no survival need for endorphins anymore, we just go to the supermarket. But everybody who's done exercise knows what an endorphin rush is, and it feels amazing, and you feel like you can keep running forever, and this is the best, oh my God, this is the best. And then a few hours later, you're in pain. The pain comes. just later.